Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Unlike a website, we do not have full control over the optimization for search engine ranking on Facebook, however there is some things that can be done.
The following are the most recommended approaches for optimizing a Facebook page for search engines.
- Choose the best name for your Facebook Page – and don’t change it
- Select the best URL (Facebook username) for your Facebook Page
- Use the “About” text box with keyword-dense copy and links
- Use the “Info” tab to include more important keywords, text, and high priority links on your Page
- Create page apps to place lengthy content and more static links on your Page
- Post direct links to your website (or other relevant sites) in your Page’s stream (these would not be shortened urls such as bit.ly)
- Utilize native Facebook page apps such as events, photos and videos
- Link to the Facebook page through all online assets available – websites, blogs or other social sites
- Fan growth will help create more internal Facebook links as their profiles will link to the page
- Fan comments and liking content from the page in their newsfeed will strengthen the internal linking recognition for search engines – encourage your fans to share your posts