Archive for April 6th, 2012

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Creating A Social Media Plan: Part 3

 List Tangible Business Goals If you don’t already have a social media plan, it’s very possible that your top management fears that social media is only a plaything.  You have to show them you mean business.   Tell them how you will use social media activities to: Build awareness Strengthen relationships with clients, prospects, and influencers Better understand your buyers Improve
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