Archive for April 10th, 2012

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Creating A Social Media Plan: Part 5

Set Realistic Expectations Because social media revolves around so many free tools, and because it has become the darling of marketing hipsters everywhere, expectations run high.  So you also need to help your team understand there’s no guarantee it will be a silver bullet.  Tell them things like: Social media is not a panacea: if your company or product sucks,
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