Define Social Media
Because social media is such a nebulous thing for many, you need to put concise parameters on what it is. However, don’t start your plan with the definition of social media because it’s not as exciting as the first section about the big opportunity. Get their attention first, and then you can go Webster on them. Include something like this:
“Social media is user-generated content on the internet. It’s created with free or inexpensive technology, is easy to update, and can reach a niche audience or millions. It can be mere words in a blog, but also user-generated videos, photos, and audio. It can be interactive with unfiltered comments from visitors. And as user-generated content, it does away with controls associated with traditional media – and most of all, it removes the need for big media.”
See previous and future segments in the links below.