Is your media budget in step with the rest of the industry? This infographic details the continuing shift in ad buys towards digital, leaving more traditional forms in the dust.
6S Marketing released this infographic and commented that
SEO and social media marketing currently make up 70% of online marketing budgets. Overall, 24% of budgets were spent on digital marketing in 2011.
It makes sense that organizations are starting to reshift their marketing budgets to the online world based on what today’s consumers are spending their time doing online. 35% of today’s consumers spend 180 minutes or more (3 hours) online per day. The activities they do the most are check emails (94%), search (87%) and research products (78%). If businesses have not already capitalized on this, they should be moving their focus online to where consumers are spending their time and actively searching and researching products to acquire them while in the buying cycle.”