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Old Format. New Medium.

Remember those old books as kids that you read a bit then had a decision to make? The following is an ad that in someways is not new. I seen this before but in this case it work. I am not sure why, whether it is the ‘backstage’ or under the radar emotive that comes forth. In any case, I think this is a great format that can be used for much more than advertising when presenting content on YouTube. What’s your take on it?