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Article: 9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

 

Are you using Pinterest to market your business? Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

Here is why you should run a contest on Pinterest:

  • Pinterest is the third most popular social network in the U.S. in terms of traffic.
  • Pinterest has accumulated 14.9 million users as of July 2012.
  • Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.
  • Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.
  • Pinterest accounted for 3.6% of referral traffic as of January 2012.
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.

Read the full article at Social Media Examiner.

See also: Pinterest at 25 (months) [INFOGRAPHIC]