Home » In 2011 Facebook Accounted for 25% of Digital Display Ads. 2012?

In 2011 Facebook Accounted for 25% of Digital Display Ads. 2012?

“Among the many beneficiaries of the growth and innovation in display advertising are web publishers. The leading U.S. publisher of display ads in 2011 was Facebook with more than 1.3 trillion impressions (27.9 percent market share), more than double that of #2 publisher Yahoo! Sites at 529 billion impressions. Microsoft Sites followed as the third largest display ad publisher with more than 215 billion impressions, while Google Sites delivered 173.9 billion impressions, the majority of which were seen on YouTube.

Advertising on Facebook, which combines many of the attributes of search such as granular targeting, small ad formats and self-purchased ad buys, presents a unique offering for many marketers looking to bridge their search and display advertising.” – ComScore

I am wondering how the numbers for 2012 are panning out, as we head into the home stretch with regard to yearly data.

I am taking a stab at saying 28%.