Home » Hubspot: The 2013 Design Guide to Email Marketing [Infographic]

Hubspot: The 2013 Design Guide to Email Marketing [Infographic]

From Hubspot comes some unsurprising, but now substantiated info on rich email:

Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting — but you also have to worry about how that email actually looks. On both desktops and mobile devices. And if your background isn’t in design, let’s just say it’s not exactly a piece of cake to craft an email that achieves both form and function.

But with HubSpot’s 2012 Science of Email Marketing research revealing that 65% of people prefer emails with mostly images rather than text — and a whopping 88% opting for HTML emails over plain text — email design isn’t exactly something a marketer can afford to overlook.