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Spreading Your Message with YouTube

Having reached a point where her business and personal life is in disarray because of business dealings with Loblaws, Amanda House took to YouTube to appeal directly to company president Galen Weston about past dealings and failures about her company YoPro and Loblaws.

I first saw this when a friend on Facebook posted this. His comments ring true with regard to addressing complaints. The power of social media means that your company is exposed when business dealings are done in bad faith – either in fact or perception. Remember what happens in the meeting room and behind the scenes can escalate if you act in bad faith. Not saying that Loblaws did or did not, as the statement is just that – a statement.

See the video here as I cannot embed. Another lesson. If you want to spread a message viraly, you have to allow linking and embedding and sharing. Your numbers will increase.

facebook protest loblaws


Update: Going through my friends post to the Facebook group I also found that CBC is now carrying the story. See how this all spreads? And quickly. Maybe this will help the failing business with sales in the long run. Or even short term. According to CBC, Weston released a statement in which he or a rep was on the ball with a response in a socially timely manner: “The events she describes are deeply disturbing and do not in any way meet the high ethical standards aspired to by Loblaw Companies and outlined in its code of conduct,” the statement said.

The video was not embeddable through YouTube page when I visited it and wrote above, but is through CBC. Here is the embed code:

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/ceSndNlghKw?rel=0″ frameborder=”0″ allowfullscreen></iframe>

And the video: