Archive for April, 2013


Stop New Telecom Fees

Today’s post is from OpenMedia about new fees. Nothing makes me angrier than fees for no reason. Well maybe some other things piss me off, but this is up there. It looks like we’re about to see new texting charges imposed on our telecom bills for no reason. Telus has already sent a message to customers announcing an arbitrary new
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EdgeRank Esoterically Unravelled [INFOGRAPHIC]

  PostRocket has created a couple of easy to understand infographic that aims to help you understand how newsfeed stories are delivered to users on Facebook. The advent of EdgeRank has some mathmatically challenged folks in marketing and elsewhere a bit lost. Remember – more see what you post than your timeline of posts. The majority of folks spend time
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Encouraging Signs of a Proactive Youth

On the weekend, my daughter suggested that if she got over 10,000 likes, would I quit smoking. I was not sure that she could get this number as she did not mention where she was going to post it. So thanks to the power of social connectivity, I guess I have to at least give it a try. My daughter
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“I don’t want to be engaged”

Sounds like that Newfoundland and Labrador government’s social media advisory train is off the track. First, opposition Gerry Rogers member was kicked out of the house because she would not apologize to Newfoundland and Labrador Premier Kathy Dunderdale for someone else’s Facebook posts on the group Kathy Dunderdale must GO!!!. Rogers says she was added to the group without her
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Crafting a Creative Response

In South Africa, business practices in the advertising industry have clients create briefs for the agency. I say this as at first I was not sure what the process being described was. The following is from their post on Vemo. I found it to be not only interesting, but a great creative solution to spur business solutions. Think of RFPs
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Oh Sears. Still Not Dishing it Up?

Earlier I had posted about an ad on Kijiji regarding a dishwasher (“Beautiful Sears Kenmore dishwasher -or a really nice boat anchor”). It was not necessarily for sale, but it did highlight the plight of Shauna Jones and Gerry LeBlanc regarding the old run around from Sears. Seems that the Sears reputation for standing by their products and service is
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Infographic-ing Your Product

This infographic claims to have “a look at the social media landscape: innovations, problems, demographics, what’s missis and what comes next”. In some ways it does, but really I would see this as a good introductory item to use to explain the use of social media in today’s workplace and the difference that people make when using it for personal
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Pretty Man and the Social Clan

Now that the dust has settled from the coronation of Justin Trudeau as the new leader of the Liberal Party of Canada, it will be interesting if the Trudeau team can capitalize on the interest surrounding the new leader that is buzzing on social media. Like anyone ‘new’ they tend to steal the spotlight from others for a period of
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Brand Slamming. Kijiji Style. Thanks Sears.

Thinking of using Kijiji to sell something? I have. I have also bought something off it. I love it. This time round however someone got a melon of a dishwasher from Sears and is using the platform to let you know what a piece of crap it is. Complete with service history. Let this be a lesson for those corporations
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Social and Mobile: Symbosis

This following article first appeared in Mobile Marketer. I wanted to share it with you. It really sums up how important social is, how important mobile is – but most of all how these content and delivery platforms work together in a really tight symbiotic relationship today and going forward. SAN FRANCISCO – An eMarketer executive at the ad:tech San
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