Home » Mobile Marketing. Get With It. [Infographic]

Mobile Marketing. Get With It. [Infographic]

Look folks the idea of mobile as an advertising is ridiculous. I mean who uses a phone to shop. The only time I use a phone to shop is with the shopping channel.

Or so goes the thinking of those who diss mobile marketing. I believe it is those who are afraid or do not understand newish (come on mobile marketing HAS to be mainstream by now) platforms shove their head in the sand and deny deny deny that mobile can work (or social or even ads for that matter). This is the year that more will access the web through thier mobile phones and tablets then a traditional computer. It is here and the mobile Renaissance has started.

This recent infographic (and yes I suppose some will argue that those don’t work to inform either but that is an infographic for another day) shows some intresting trends in a great easy read.

For starters:

  • 79 % of Smartphone owners use a smartphone to help with shopping and 70 percent use phone in store.
  • 41% of Smartphone owners have made a purchase from their mobile phone and the average annual spend on mobile purchases is US$300.
  • 78% of retailers plan to invest in mobile commerce this year
  • 69% of retail executives said mobile is an important strategic initiative

If these numbers cannot help you with the understanding of the value of mobile, it might be time to upgrade your brick.

Infographic by- GO-Globe.com