Archive for February, 2014

AskMeasureLearn

Ask, Measure, Learn: Book Review

Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O’Reilly Media Released: January 2014 Pages: 338   I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what
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Pizza? No. Better Product. Make it Work.

  For years our family ordered pizza from a local place. I was a loyal customer. Over time however, we noticed the quality had changed. The service was still top notch, but the pizzas and donairs – well they just were not up to what we thought they used to be. We still ordered. We still believed that the next
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Expanding the textureweb Universe

  I have a lot of things that I would like to comment and blog about, but sometimes it is just not worthy of  an article. Hence I have launched a Facebook page where I will post those items rather then keep them as a link in my desktop where they inevitably get sent to the trash. I also want
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Google Doodle Nova Scotia Style

I want to share this story which is from CBC. Since not all of the readership might know about this, I thought it proper to showcase what is happening with our taleneted youth in Nova Scotia. What a great way to integrat art in the classroom with current use of technology – or rather the medium – which the students
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2013 and Digital Marketing

I have refrained lately from including infographics, but this one caught my fancy and thought I should share it with you. It is from Google Think Insights. I tried to embed the graphic, but it failed from thier code. Hmmm. Anyway here is the image.

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Dial Up. Still a Reality for Some.

My local CBC afternoon show was interviewing people who are still dealing with dial up in remote areas which is affecting home values and more importantly all forms of daily tasks we now take for granted. I posted this on the Facebook page for CBC Mainstreet from CBC Nova Scotia. Not sure if this is a solution, but thinking about
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Superbowl Memes #Winning

When you have a game like we saw last night with the apparent blowout by the Broncos, coupled with the over the top hype by the media of how they were going to win, you have to expect some memes on this. Payton may be a great quarterback, but even my fav, Tom Brady can have a day where it
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