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Expected Media Hype #blizzardof2015

#Blizzardof2015. Beware! Big Storm Coming!

Before you read more, please watch this short presentation of how the news works.

I do recognize that there was a significant snowfall event in the New England states. I also must add that shutting down NYC was probably prudent and that the Governor and Mayor will catch crap because it was not as big as it should have been. Here in Halifax however – its just a different story.

A historic event it was touted. The Weather Channel sent their (forget who – like they matter) main reporter down here to report on it.

Well folks it was not a hurricaine. It was just another winter storm. Most of the city shut down however and since I did not have a car this week and transit was amiss, I worked from home. I still however would have preferred to be at the office. No loud television that I had to remind the teens at home with their friends to turn off – Dad is WORKING!.

To the heart of the matter. The storm was over-rated and no doubt was something that warranted school closures in Halifax. But the vast amount of closures from all sorts of businesses was interesting.

My father sells flooring in another town and he mentioned he closed but the storm was not much there either. He closed because everyone else was and there was no customers downtown in my old hometown. On the flip side, my local corner store made out like a bandit today as people just assumed he would be opened (was opened at 10 instead of 8 due to car trouble) and the super-grocers would not be.

Why did we over react? Well all that noise from the Boston states helped. But mainly the bandwagon started when the provincial government announced some closures. So what? Well that was perhaps assumed about 10 years ago, but now with social media fueling the news and everyone’s intake of information it became it’s own shit storm of self reality.

Hence we got this:

Billy: It’s finding the center of your story, the beating heart of it, that’s what makes a reporter. You have to start by making up some headlines. You know: short, punchy, dramatic headlines. Now, have a look, what do you see?

[Points at dark clouds at the horizon]

Billy: Tell me the headline.

Quoyle: Horizon Fills With Dark Clouds?

Billy: Imminent Storm Threatens Village.

Quoyle: But what if no storm comes?

Billy: Village Spared From Deadly Storm.

So at the end of the day – literally – it’s raining. Another Halifax closure to another Halifax snow event. I thought it would have got to this. Rain on top of a few inches.

Don’t get me wrong. I prepare for big storms like hurricains, but winter storms? Well lets just lay off the social threads in terms of stirring the pot and deal with it like its 1997. Deal? Probably not.

See some of the fear mongering on Mashable here. This was something a lot of people shared before Mashable updated it with the date and the note that it was from March 2014. And yes, I was guilty of thinking it what a future forecast as the date was not clear. I mean who looks at URLs to determine a date of an article? Oh and I don’t remember that storm either. Thanks for the scare interwebs.