Archive for the 'Marketing' Category

You can almost track when the ad was on TV with this report for #HowDoYouKFC.

#tv #advertsing #twitter

I think you should get the idea of this post based on the title. While watching some TV last evening I noticed a string of commercials. Four out of the six that ran finished off with hashtags. A couple of these that I recall more than 24 hours later without effort were: KFC: #Howdoyoukfc Tavelocity: #iwannogo Hoover: #hoover   This
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install app ads

Facebook Mobile Platform Growth

The rise of smartphones and adoption by consumers is one, which has been extremely quick. Television took 30 years to reach main penetration of households. The web and desktop computer (which are hand- in hand in terms of household uptake) took around 10 years. Smartphones? Something like three years or so. Canadian smartphone ownership, according to a 2013 Google report,
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Pizza? No. Better Product. Make it Work.

  For years our family ordered pizza from a local place. I was a loyal customer. Over time however, we noticed the quality had changed. The service was still top notch, but the pizzas and donairs – well they just were not up to what we thought they used to be. We still ordered. We still believed that the next
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Expanding the textureweb Universe

  I have a lot of things that I would like to comment and blog about, but sometimes it is just not worthy of  an article. Hence I have launched a Facebook page where I will post those items rather then keep them as a link in my desktop where they inevitably get sent to the trash. I also want
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2013 and Digital Marketing

I have refrained lately from including infographics, but this one caught my fancy and thought I should share it with you. It is from Google Think Insights. I tried to embed the graphic, but it failed from thier code. Hmmm. Anyway here is the image.

textureweb 2004

rebranding textureweb: beta brand

  I have been playing around with the re-branding of my digital namesake of textureweb – originally a company I ran from 95 til 08. I want to keep some of the moniker of the original iconography, but have been playing around with an update. Here is one of my favourite versions from 10 years ago [screen grab below]. I
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Stranger in the Kitchen: Ad Fail

I have a beef with an ad running in high circulation on some channels i watch. This is not quite the same, but a slightly older ad from Cascade. The premise is the same. Before I make my point, watch this short clip. Do you see my beef? When you have an ad that has to explain things it just
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feature google school

Google Ads and Privacy – It’s About Activity

Recently it has been reported that Google broke Canada’s privacy rules.  This goes to the fact that personal health information cannot be collected and held for marketing purposes (amongst others I presume). CBC reports that Canada’s interim privacy commissioner says Google has been caught afoul of the law by displaying web ads linked to a person’s health history. An investigation
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The Best of Spring is Not Here. Achoo!!

    I am confounded that I should get the spring catalouge from Sears the day before the biggest winter storm that we have seen in Halifax for 10 years. What is it about those who produce such thing that we would be thinking of the Christmas Wish List in August, or looking at spring in the middle of a
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feature googletv

Google TV? – Maybe if you made it for Canada

My initial thoughts on buying the GoogleTV Asus cube for my wife was so that we can watch Netflix. Other than that, it was also proven to allow the TV to stream video from a Mac formatted external hard drive with various media types (mk4, avi, mpg etc) which the Sony tv itself did not like. I bought if for
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