Archive for the 'Social Media 101' Category

duffy

Canadian Journalism Fails on the Hard Questions on Senator Duffy’s emails

Well this was quite the day with revelations all around with respect to the Senate scandal. The main thing is that truth never varies  this be the Duffy status. Lies do. That be the the PMO’s status (Nigel Wright had from the lips of Stephen Harper, until today, had resigned. Now I  hear that He was according to the lips
Read more…

listerine

Rinse This

This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally. Originally it was an antiseptic. When the 1921 recession came about, then the sales declined of the antiseptic. Gerald Lambert who was
Read more…

feature a f protest

2006 Bites Abercrombie & Fitch on the Skinny Jean Ass

You might have noticed a bit of a gap in the posts in the past few weeks as I took a break from writing to concentrate on some other urgent projects. Now back, let’s dig into something I heard about a few days ago. Since I don’t shop at the store, I was not aware that the retailer Abercrombie &
Read more…

the-state-of-social-media_515347289d186_w1498

Infographic-ing Your Product

This infographic claims to have “a look at the social media landscape: innovations, problems, demographics, what’s missis and what comes next”. In some ways it does, but really I would see this as a good introductory item to use to explain the use of social media in today’s workplace and the difference that people make when using it for personal
Read more…

Screen shot 2013-04-15 at 1.58.15 PM

Pretty Man and the Social Clan

Now that the dust has settled from the coronation of Justin Trudeau as the new leader of the Liberal Party of Canada, it will be interesting if the Trudeau team can capitalize on the interest surrounding the new leader that is buzzing on social media. Like anyone ‘new’ they tend to steal the spotlight from others for a period of
Read more…

feature facebook mobile icon

Social and Mobile: Symbosis

This following article first appeared in Mobile Marketer. I wanted to share it with you. It really sums up how important social is, how important mobile is – but most of all how these content and delivery platforms work together in a really tight symbiotic relationship today and going forward. SAN FRANCISCO – An eMarketer executive at the ad:tech San
Read more…

feature gay equal

Viral Defence Against Defence of Marriage Act

The following article outtakes from Leanne Italie of The Associated Press. While some may still be in the dark as to what the  red and pink equal sign is, the article covers that aspect, however it is a bit trite in a sense that it questions the power of social media and sees people using this as a social moniker
Read more…

ArgyleSocial_socialtiminginsights

Social Timing Insights [Infographic]

When to post, tweet, speak, shout. This infographic from Argyle Social gives some idea as to the whowhatwherewhatwhenwha?

cover

Matching Up Profile and Cover Photos in Facebook

I have been seeing a lot of mismatched cover and profile photos on pages where they owner wants the two images to integrate and wanted to review this as it has been some time since I have done that in an article called Facebook Image Measurements. Lets start with a template. You can achieve this by doing a screen grab.
Read more…

feature like post

Like and Comment this Post

It’s far easier to like a post than comment is it not? Think about a friend posting a picture. How often do you comment as opposed to simply liking it to let them know you appreciate the post. Now think about posting as a Facebook page admin. When you post something you are more often to get a like than
Read more…