You might have noticed a bit of a gap in the posts in the past few weeks as I took a break from writing to concentrate on some other urgent projects. Now back, let’s dig into something I heard about a few days ago. Since I don’t shop at the store, I was not aware that the retailer Abercrombie &
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On the weekend, my daughter suggested that if she got over 10,000 likes, would I quit smoking. I was not sure that she could get this number as she did not mention where she was going to post it. So thanks to the power of social connectivity, I guess I have to at least give it a try. My daughter
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In South Africa, business practices in the advertising industry have clients create briefs for the agency. I say this as at first I was not sure what the process being described was. The following is from their post on Vemo. I found it to be not only interesting, but a great creative solution to spur business solutions. Think of RFPs
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Earlier I had posted about an ad on Kijiji regarding a dishwasher (“Beautiful Sears Kenmore dishwasher -or a really nice boat anchor”). It was not necessarily for sale, but it did highlight the plight of Shauna Jones and Gerry LeBlanc regarding the old run around from Sears. Seems that the Sears reputation for standing by their products and service is
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Now that the dust has settled from the coronation of Justin Trudeau as the new leader of the Liberal Party of Canada, it will be interesting if the Trudeau team can capitalize on the interest surrounding the new leader that is buzzing on social media. Like anyone ‘new’ they tend to steal the spotlight from others for a period of
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Look folks the idea of mobile as an advertising is ridiculous. I mean who uses a phone to shop. The only time I use a phone to shop is with the shopping channel. Or so goes the thinking of those who diss mobile marketing. I believe it is those who are afraid or do not understand newish (come on mobile
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How is it that some are still not understanding the value of social media to their bottom line. Could it be that these companies are afraid to engage customers or have to face consumer comments?Perhaps this more traditional explanation of how important it is to be involved might help – if not directly then as an acedote to help those
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The Dove beauty brand is well known for pushing the envelope to show people as people and not models. This time they went too far though. They created what amounts to a Trojan and possibly illegal file in the form of a Photoshop actions file. Once downloaded the user expected it to create a glow effect but instead it reverted
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The following story from the Metro chronicles the efforts that Ford has taken with regards to social media. I find it not only interesting, but a story that continues to change and evolve as social media becomes more of our lives. Facebook is bringing brands closer to the consumer and letting the consumer take the controls with it comes to
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Advertising spending has been shifting to the Internet at a rapid rate, with the IAB reporting that online advertising in Q3 increased by 18% over last year. For the first three quarters of 2012, the increase was 15% — far greater than the increase of 3.8% in spending for all measured media during the same time period. The IAB
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