PostRocket has created a couple of easy to understand infographic that aims to help you understand how newsfeed stories are delivered to users on Facebook. The advent of EdgeRank has some mathmatically challenged folks in marketing and elsewhere a bit lost. Remember – more see what you post than your timeline of posts. The majority of folks spend time
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On the weekend, my daughter suggested that if she got over 10,000 likes, would I quit smoking. I was not sure that she could get this number as she did not mention where she was going to post it. So thanks to the power of social connectivity, I guess I have to at least give it a try. My daughter
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How is it that some are still not understanding the value of social media to their bottom line. Could it be that these companies are afraid to engage customers or have to face consumer comments?Perhaps this more traditional explanation of how important it is to be involved might help – if not directly then as an acedote to help those
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I have been seeing a lot of mismatched cover and profile photos on pages where they owner wants the two images to integrate and wanted to review this as it has been some time since I have done that in an article called Facebook Image Measurements. Lets start with a template. You can achieve this by doing a screen grab.
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The following story from the Metro chronicles the efforts that Ford has taken with regards to social media. I find it not only interesting, but a story that continues to change and evolve as social media becomes more of our lives. Facebook is bringing brands closer to the consumer and letting the consumer take the controls with it comes to
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There has been a local story that has really taken hold here in the port city. Halifax has always been a rough town. With a large number of late night drinking establishments, a large contingent of students and a local population that has a history of somewhat an affinity for the drink, this story is certainly one that resonates. Before
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Alexander Keith’s asked on Facebook “Happy Valentine’s Day. Will you be sharing a Keith’s with someone special tonight?” on Valentine’s Day this year. I am not sure if the demographic they are reaching out to is particularly tied to having a cold one with someone special. Perhaps more of a wine variety? Interesting the comments that they got back in
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In somewhat the same vein as an article earlier this week, here I want to make a few points about how Facebook is pushing more the ‘pages I might like”. Today I was recommended a page to like. That is the page you see above. After I liked the page, up came the recommendations of other pages. Now this particular
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It’s far easier to like a post than comment is it not? Think about a friend posting a picture. How often do you comment as opposed to simply liking it to let them know you appreciate the post. Now think about posting as a Facebook page admin. When you post something you are more often to get a like than
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Recently a friend on Facebook shared a photo. Turns out the photo is part of a larger contest from Farmers Dairy. I am one of those brand loyalists with my milk and Farmers is not my dairy brand, having been raised on Scotsburn. Turning to Facebook to see how the two stack up I noticed a big difference. I should
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