Archive for the GenY Tag

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Bell Aliant: “YouTube is not for research”. #not

  Atlantic Canada Telcom Bell Aliant has an ad out espousing the fastness of fiber op and how everyone in the family can use the same pipe to get data. I am not going to comment on the speed, but something in the ad which hit me like a nerfball a short range. The father in the ad at about
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Rinse This

This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally. Originally it was an antiseptic. When the 1921 recession came about, then the sales declined of the antiseptic. Gerald Lambert who was
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1923 or 2013 – Same Diff. Be Changeable.

In my second installment about the advent of marketing, history and advertising I want to draw attention to something that was prevalent in the first decade of the 20th century. This was the line of still new or fresh or undebated ideas about psychological and analytical analysis. Still at that time, one could take leanings or rather reports and relate
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Geeks and Nerds

  For me there was no distinction between geeks and nerds in the 80s. We were all the same. Though I tried to fit with the football team and get that most sought after locker in jock hall by being the the statistician for the high school football team, I just hung around band hall. Perhaps I should have embraced
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Pearltrees. Social Worthy? Nah.

Pearltrees allows you to bookmark sites just like StumbleUpon. It mixes that function with the pinning and organizing approach of Pinterest. You can post notes and photos as well as the URLs, which are referred to as ‘pearls’. The folders you put them in and organize heirachically are called ‘pearltrees. You can then engage in an open curation of the
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Getting a Job in the Social Age [Infographic]

I feel that one can never be told enough to manage their social profile. You never know when you might find another opportunity or worse, have to look for one. Employers are looking beyond LinkedIn to find out what you are all about.  

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UK vs. US on Pinterest [INFOGRAPHIC]

The following graphic released by shows some differences between U.S. and UK Pinterest users.  American users tend to be slightly more towards the X generation women, while UK are more Millennias and male, however the big news is the use of the social curating site. The US is more about what the media talks of – home decor and
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Multitasking: This Is Your Brain On Media [INFOGRAPHIC]

Marketing to a younger demographic? Wondering if all the forms of media are making people more thoughtful, or just better at digesting and refereing to information. This interesting infographic shows how the reference to media is not always a deep connection with multiple devices. I would say there are a few cut and paste journalists out there that could learn
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Can Pinterest Drive Traffic?

Pinterest is big news. It is the fastest growing trafficing social platform in 2012 – known as a socail curating site. Recently in a Digital Marketer Pro press release on,Pinterest was mentioned as to why marketers should be using it to drive traffic.  “Here’s the thing, Google+ has been getting a ridiculous amount of attention (perhaps undeserved) over the
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An Average Day on Facebook [INFOGRAPHIC]

With more marketers looking to expand brand awareness on social platforms, Facebook seems like a good place to start. Indeed it has the capacity to deliver the eyeballs in a qualitative way more than any traditional manner. Not uprising is the increase in the average age over the two years from 2008 to 2010. Remembering that the media age of
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