Archive for the interaction Tag

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Why is Radio Relevant?

Radio continues to be part of our daily lives. It is ubiquitous in our travels to work, the background in our kitchens and offices. My main reason for doing this post is that I want to rediscover radio for you, but also how I have rediscovered it myself. When I was in high school there was a station that promised
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Who killed Professor Photoheim?

Adobe Photoshop came up with a great interactive way to engage fans of the product by releasing whodunnit mystery. Over the course of the week prior to Halloween, anyone can download a PSD file that gives clues as to who the culprit is. [I have tried to embed the post, but cannot with WordPress Go here for the full post.]
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Where is the Facebook Off Switch?

I am going to mention a few things. See if you can spot the trend. Jian Gomeshi Parliment attack Ice bucket challenge Rene Zellweger If you guessed that they are each a trend in themselves (especially if you are Canadian) then you are right. Though each has it’s own level of interest to everyone (from yawn to over reaction) the
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The Social Norms.

For some, social media becomes a feed of others fancy fun and exciting lives. This could make you feel like your life is pretty plain compared to others, but remember – are you going to post about having Kraft Dinner again tonight, or that new hat you bought. The same goes for others. That’s what makes social media seem like
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Hitchbot’s Missed Road

No wonder Hitchbot is the darling of the media. The original press release started with TORONTO, ON. July 16, 2014: A trivia-loving, wellington-wearing, tweeting robot will be hitchhiking across Canada this summer, one ride at a time. hitchBOT will be leaving from Halifax, N.S. on July 27th and its ultimate destination is Victoria, B.C., more than 6,000 km away. You
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How the Web Affects Us

Something like this would never happen without the advent of today’s technology. From the crowd sourcing to the showcasing of the resulting effect of the fundraising, none of this would be feasible 20 years ago. Not much more to say, as this story speaks for itself.    

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Halifax Metro Centre – Welcome to the 1980s

My wife and I looked forward to a great concert on the weekend. City & Colour (Dallas Green) was in town and we caught the show at the Halifax Metro Centre. Sitting about 3 rows up from the main floor, our row was roughly 25 rows from the top. As the concert got underway, many – including ourselves – pulled
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You can almost track when the ad was on TV with this report for #HowDoYouKFC.

#tv #advertsing #twitter

I think you should get the idea of this post based on the title. While watching some TV last evening I noticed a string of commercials. Four out of the six that ran finished off with hashtags. A couple of these that I recall more than 24 hours later without effort were: KFC: #Howdoyoukfc Tavelocity: #iwannogo Hoover: #hoover   This
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Facebook Mobile Platform Growth

The rise of smartphones and adoption by consumers is one, which has been extremely quick. Television took 30 years to reach main penetration of households. The web and desktop computer (which are hand- in hand in terms of household uptake) took around 10 years. Smartphones? Something like three years or so. Canadian smartphone ownership, according to a 2013 Google report,
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Ask, Measure, Learn: Book Review

Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O’Reilly Media Released: January 2014 Pages: 338   I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what
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