On March 30, 2012 all Facebook pages will automatically get the new timeline design. Don’t Panic. There is time. First off, if you are having a good return on your page investment, carry on as usual. The addition of the timeline gives a few new items, takes some others away, but in general pulls together a lot of changes in
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By starting an event, you’re positioning yourself as a leader and an expert, which is great for your personal brand. You can use it to promote almost anything; it only needs to be something related to a specific date and a location. It doesn’t have to be a traditional event though. You can use it to promote a product launch,
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If your business is online, then you should be aware of the power of not only integrating it with a Facebook page and common sense SEO, but also utilizing the social sharing. Those are the icons you see associated on this blog with the numbers beside the icons. Hubspot has this great infographic in its latest release “How to Use
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These days it would not be a surprise to anyone if you have more than two or three accounts on a social network. Now the juggle comes in how to manage those different networks and how to keep grandma and your new beau separated. For Facebook, it is a little more of a pain as you have to subscribe the
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Don’t focus on fancy apps; focus on creative status updates. The newsfeed is the goldmine. Only 10% of fan interactions happen on the actual page Wall, while a whopping 90% occur in the newsfeed. What makes an effective status update? Here are some essential elements: Keep updates short & sweet. Ideally no more than two sentences or people won’t read
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All major social platforms have their own usage guidelines. The following is some themes that emerge on the major social platforms. Of course it is always due diligence to read the actual guidelines on each platform’s website. Facebook: http://www.facebook.com/terms.php Twitter: http://t.co/nY4u5Nf Brand Guidelines: – Twitter: Offers “Verified Account” badges for accounts and “Promoted” badges for accounts, tweets and trends. These
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Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising. Unlike a website, we do not have full control over the optimization for search engine ranking on Facebook, however there is some things
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