How is it that some are still not understanding the value of social media to their bottom line. Could it be that these companies are afraid to engage customers or have to face consumer comments?Perhaps this more traditional explanation of how important it is to be involved might help – if not directly then as an acedote to help those
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When to post, tweet, speak, shout. This infographic from Argyle Social gives some idea as to the whowhatwherewhatwhenwha?
The Dove beauty brand is well known for pushing the envelope to show people as people and not models. This time they went too far though. They created what amounts to a Trojan and possibly illegal file in the form of a Photoshop actions file. Once downloaded the user expected it to create a glow effect but instead it reverted
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The following story from the Metro chronicles the efforts that Ford has taken with regards to social media. I find it not only interesting, but a story that continues to change and evolve as social media becomes more of our lives. Facebook is bringing brands closer to the consumer and letting the consumer take the controls with it comes to
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Advertising spending has been shifting to the Internet at a rapid rate, with the IAB reporting that online advertising in Q3 increased by 18% over last year. For the first three quarters of 2012, the increase was 15% — far greater than the increase of 3.8% in spending for all measured media during the same time period. The IAB
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The recent highly publicized launch of the new BlackBerry 10 smartphones has put Canada front and centre on the world stage, and even managed to generate an outpouring of national pride at home. And for Canadian graphic designers there is another component of the new phone that merits a little extra attention. The typeface used throughout the new BlackBerry interface
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This reflects a lot of what I have heard about the great effort by Tide to involve the actual teams and have a timely ad campaign, whilst GoDaddy got raked over the coals for their (IMHO) great reach out to show how looks are not everything.
Top 10 Failed Social Media Sites from mylife.com is an infographic detailing some familiar social media failure. Is Google+ something that should be on this list? Google doesn’t think so, but I kinda agree.
It’s far easier to like a post than comment is it not? Think about a friend posting a picture. How often do you comment as opposed to simply liking it to let them know you appreciate the post. Now think about posting as a Facebook page admin. When you post something you are more often to get a like than
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