Archive for the Marketing Tag

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Expanding the textureweb Universe

  I have a lot of things that I would like to comment and blog about, but sometimes it is just not worthy of  an article. Hence I have launched a Facebook page where I will post those items rather then keep them as a link in my desktop where they inevitably get sent to the trash. I also want
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Google Doodle Nova Scotia Style

I want to share this story which is from CBC. Since not all of the readership might know about this, I thought it proper to showcase what is happening with our taleneted youth in Nova Scotia. What a great way to integrat art in the classroom with current use of technology – or rather the medium – which the students
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Superbowl Memes #Winning

When you have a game like we saw last night with the apparent blowout by the Broncos, coupled with the over the top hype by the media of how they were going to win, you have to expect some memes on this. Payton may be a great quarterback, but even my fav, Tom Brady can have a day where it
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rebranding textureweb: beta brand

  I have been playing around with the re-branding of my digital namesake of textureweb – originally a company I ran from 95 til 08. I want to keep some of the moniker of the original iconography, but have been playing around with an update. Here is one of my favourite versions from 10 years ago [screen grab below]. I
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Stranger in the Kitchen: Ad Fail

I have a beef with an ad running in high circulation on some channels i watch. This is not quite the same, but a slightly older ad from Cascade. The premise is the same. Before I make my point, watch this short clip. Do you see my beef? When you have an ad that has to explain things it just
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Google Ads and Privacy – It’s About Activity

Recently it has been reported that Google broke Canada’s privacy rules.  This goes to the fact that personal health information cannot be collected and held for marketing purposes (amongst others I presume). CBC reports that Canada’s interim privacy commissioner says Google has been caught afoul of the law by displaying web ads linked to a person’s health history. An investigation
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The Best of Spring is Not Here. Achoo!!

    I am confounded that I should get the spring catalouge from Sears the day before the biggest winter storm that we have seen in Halifax for 10 years. What is it about those who produce such thing that we would be thinking of the Christmas Wish List in August, or looking at spring in the middle of a
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Canada Post – Show Me the Real Numbers

Background: I had posted this link on Facebook. My thoughts right or wrong on the removal of urban address delivery (note I do not say house delivery) was in response to a very uninsightful and hurtful comment and also I might add indignantly urban aimed comment from Government House leader Peter Van Loanwho stated: “I am reminded of a time
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Dewey Decimal Where Are You?

When I had to do research in high school in the 80s, I was reliant on dated encyclopedias and other research materials which was at best 10 years old, and at most, woefully under performing and useless. Skipping forward to university, I was able to do a little better with the use of the NovaNet which linked libraries on the
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Exit 6 Connector in April 2012 from Google Earth.

Marring the Beauty – Spend Those Dollars Online Folks

I dropped into Hubbards last weekend and with dismay saw more signs at the exit to the old highway. Where there used to be one or two signs about local business, now there are numerous ones mostly targeting travelers, but this fall I see new ones. Ones for roofing, construction, soil fill. So what does this say? Those who spent
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