Archive for the Marketing Tag

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Energize Me.

In my youth I was enthralled with the ability to take my music remotely – more than the portable tape recorders of my older siblings. I enthralled in the walking, bilking and just plain hanging out ability to listen to my cassettes. Indeed the Walkman from Sony changed my buying patterns – dropping being tied to the family turn table
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feature scotch brite

Wipe Me with a Porterhouse Please.

Recently while grocery shopping I noticed a new product which might help me keep my stainless appliances up to par. Wipes, regular clothes and other solutions are a pain as anyone who bought a stainless appliance will attest to (why did they stop making black or even avacado green?). This product was from Scotch Brite. What did catch my eye
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LBW Change of Direction

  The idea of Lack of a Better Word is to bring awareness to digital ideas, developments and extensions for current digital based platforms, social media¬†products and ideas. Lately I have been thinking that how can I best serve you – my readership? To post the latest change on Facebook such as how search is done, you will have no
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Tim Hortons vs Players Cigarettes

OK so here in my part of the world there is a large backlash against cups from coffee from Tim Hortons coffee ( no ‘ as they need to be in Quebec). They are everywhere. What to do to pick those up? Nothing! The question is what to do to stop the dumping in the first place. Well for me
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listerine

Rinse This

This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally. Originally it was an antiseptic. When the 1921 recession came about, then the sales declined of the antiseptic. Gerald Lambert who was
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1923 or 2013 – Same Diff. Be Changeable.

In my second installment about the advent of marketing, history and advertising I want to draw attention to something that was prevalent in the first decade of the 20th century. This was the line of still new or fresh or undebated ideas about psychological and analytical analysis. Still at that time, one could take leanings or rather reports and relate
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A Week of the Past

The idea that we have within us a power to disseminate and detect what we see and hear in advertising might not be what it seems. We have been subjected to over 100 years of manipulation by advertising. Is this a good thing? A bad thing? Regardless, advertising is part of our lives and dictates trends. Advertising was a catalyst
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deservebetterfeet

Deserve and Demand Better

A recent ad in the paper had me a bit miffed. Looking at the ad, it appears that the child has no feet. The stereo is very obviously placed in the photo. Shadow and light are important. With the power of CS4 Photoshop even, a proper job can be done on this. Closer up you can see feet, but the
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feature Danny Bonaduce (Danny Partridge) flips the bird

Viral: We Must Deliver to the Client! – not

Golden Eagle Snatches Kid in Montreal So yes you have all seen this and at first were taken in. The reality was that students from an arts college in Montreal were tasked to make a viral video that would garner over 100K views. They did well. After researching about what works best on YouTube it was kids, animals and more
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Please Don’t Add Me

Facebook continues to allow one to add you to a group without your permission. Worse, you will not know about it unless you have notifications turned on. To me it comes down to simple etiquette. A group is not like an event. I do not mind being invited to events, but of course I am not automatically tagged as being
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