Archive for the Measure Tag


Ask, Measure, Learn: Book Review

Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O’Reilly Media Released: January 2014 Pages: 338   I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what
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