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corel post

Evoking (the Wrong) Response with Facebook Ads

Once mighty Corel evoked some response by telling folks on Facebook that they should switch from Adobe CS to its photo editing software. Thing is, it wants to target users of Photoshop, but chooses instead to target all of the CS suite. This includes web production, video production and other non photo creative tools. The power of CS is the
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EdgeRank Esoterically Unravelled [INFOGRAPHIC]

  PostRocket has created a couple of easy to understand infographic that aims to help you understand how newsfeed stories are delivered to users on Facebook. The advent of EdgeRank has some mathmatically challenged folks in marketing and elsewhere a bit lost. Remember – more see what you post than your timeline of posts. The majority of folks spend time
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“I don’t want to be engaged”

Sounds like that Newfoundland and Labrador government’s social media advisory train is off the track. First, opposition Gerry Rogers member was kicked out of the house because she would not apologize to Newfoundland and Labrador Premier Kathy Dunderdale for someone else’s Facebook posts on the group Kathy Dunderdale must GO!!!. Rogers says she was added to the group without her
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Oh Sears. Still Not Dishing it Up?

Earlier I had posted about an ad on Kijiji regarding a dishwasher (“Beautiful Sears Kenmore dishwasher -or a really nice boat anchor”). It was not necessarily for sale, but it did highlight the plight of Shauna Jones and Gerry LeBlanc regarding the old run around from Sears. Seems that the Sears reputation for standing by their products and service is
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Witness to Incident Flames the Local Social

There has been a local story that has really taken hold here in the port city. Halifax has always been a rough town. With a large number of late night drinking establishments, a large contingent of students and a local population that has a history of somewhat an affinity for the drink, this story is certainly one that resonates. Before
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Like and Comment this Post

It’s far easier to like a post than comment is it not? Think about a friend posting a picture. How often do you comment as opposed to simply liking it to let them know you appreciate the post. Now think about posting as a Facebook page admin. When you post something you are more often to get a like than
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The State of B2B Content Marketing in North America [INFOGRAPHIC]

  MarketingProfs partnered with the Content Marketing Institute have made available a report entitled:  The State of B2B Content Marketing in North America. How effective are you as a business at creating engaging content. Content that can be used for marketing? Apparently most B2B marketers are spending more and using social platforms more, but they are not using content in
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Pearltrees. Social Worthy? Nah.

Pearltrees allows you to bookmark sites just like StumbleUpon. It mixes that function with the pinning and organizing approach of Pinterest. You can post notes and photos as well as the URLs, which are referred to as ‘pearls’. The folders you put them in and organize heirachically are called ‘pearltrees. You can then engage in an open curation of the
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Dragging Out the Drag and Drop

Facebook finally added a feature that is way over due. Drag and drop photos. How long since that feature was active on YouTube for videos? A year, maybe more? This feature also allows to upload more than one, delete them from the post and have a preview. I do wish that the next roll out would see that the photo
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posting on Youtube and google plus

Carefully Posting to YouTube

I chose this title for today’s blog entry as I had a whack of videos to post to YouTube, but noted to do so with care.  During the posting process you should remember to tie them to a category if you want to have them indexed. Also it is handy to create a playlist of the videos so that you
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