Archive for the Posts Tag

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EdgeRank Esoterically Unravelled [INFOGRAPHIC]

  PostRocket has created a couple of easy to understand infographic that aims to help you understand how newsfeed stories are delivered to users on Facebook. The advent of EdgeRank has some mathmatically challenged folks in marketing and elsewhere a bit lost. Remember – more see what you post than your timeline of posts. The majority of folks spend time
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“I don’t want to be engaged”

Sounds like that Newfoundland and Labrador government’s social media advisory train is off the track. First, opposition Gerry Rogers member was kicked out of the house because she would not apologize to Newfoundland and Labrador Premier Kathy Dunderdale for someone else’s Facebook posts on the group Kathy Dunderdale must GO!!!. Rogers says she was added to the group without her
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Oh Sears. Still Not Dishing it Up?

Earlier I had posted about an ad on Kijiji regarding a dishwasher (“Beautiful Sears Kenmore dishwasher -or a really nice boat anchor”). It was not necessarily for sale, but it did highlight the plight of Shauna Jones and Gerry LeBlanc regarding the old run around from Sears. Seems that the Sears reputation for standing by their products and service is
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Pretty Man and the Social Clan

Now that the dust has settled from the coronation of Justin Trudeau as the new leader of the Liberal Party of Canada, it will be interesting if the Trudeau team can capitalize on the interest surrounding the new leader that is buzzing on social media. Like anyone ‘new’ they tend to steal the spotlight from others for a period of
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Viral Defence Against Defence of Marriage Act

The following article outtakes from Leanne Italie of The Associated Press. While some may still be in the dark as to what the  red and pink equal sign is, the article covers that aspect, however it is a bit trite in a sense that it questions the power of social media and sees people using this as a social moniker
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Social Timing Insights [Infographic]

When to post, tweet, speak, shout. This infographic from Argyle Social gives some idea as to the whowhatwherewhatwhenwha?

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Like I Need More Newsfeeds.

Facebook to me is a richer experience on the desktop than on the mobile device. I can share, comment better and more in the browser than the app. Instead of adding more function to the app, Facebook announced today that Inspired by mobile: Now the best parts of Facebook for mobile are on the web, too. Basically it comes down
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Witness to Incident Flames the Local Social

There has been a local story that has really taken hold here in the port city. Halifax has always been a rough town. With a large number of late night drinking establishments, a large contingent of students and a local population that has a history of somewhat an affinity for the drink, this story is certainly one that resonates. Before
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Like and Comment this Post

It’s far easier to like a post than comment is it not? Think about a friend posting a picture. How often do you comment as opposed to simply liking it to let them know you appreciate the post. Now think about posting as a Facebook page admin. When you post something you are more often to get a like than
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The State of B2B Content Marketing in North America [INFOGRAPHIC]

  MarketingProfs partnered with the Content Marketing Institute have made available a report entitled:  The State of B2B Content Marketing in North America. How effective are you as a business at creating engaging content. Content that can be used for marketing? Apparently most B2B marketers are spending more and using social platforms more, but they are not using content in
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