Archive for the reach Tag

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Keith’s Fails on Valentine’s Day

Alexander Keith’s asked on Facebook “Happy Valentine’s Day. Will you be sharing a Keith’s with someone special tonight?” on Valentine’s Day this year. I am not sure if the demographic they are reaching out to is particularly tied to having a cold one with someone special. Perhaps more of a wine variety? Interesting the comments that they got back in
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Spreading Your Message with YouTube

Having reached a point where her business and personal life is in disarray because of business dealings with Loblaws, Amanda House took to YouTube to appeal directly to company president Galen Weston about past dealings and failures about her company YoPro and Loblaws. I first saw this when a friend on Facebook posted this. His comments ring true with regard
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LinkedIn Applications Replaced by New Rich Media Feature

I recieved this in the email inbox yesterday. On December 11, 2012, you’ll be getting the new LinkedIn profile, which has a simplified design, provides deeper insights, and surfaces new ways to connect and build relationships. You’ll also be one of the first to preview a new way to showcase rich content on your profile — like presentations, videos, documents,
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The Good and Bad of Milk

Recently a friend on Facebook shared a photo. Turns out the photo is part of a larger contest from Farmers Dairy. I am one of those brand loyalists with my milk and Farmers is not my dairy brand, having been raised on Scotsburn. Turning to Facebook to see how the two stack up I noticed a big difference. I should
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Integration of Social in Web Branding

“Add your favorite photos, videos, crazy stories, daydreams, nightmares, artwork, craftwork, ramblings, shoutouts & upcoming events. If it’s PBR related, put it on here.” Pabst Blue Ribbon Beer has done a great job at integrating social media onto their site. Beer drinkers are fickle and no doubt trying to get drinkers when they start rather than convert an older drinker
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Guest Commentary: Facebook Guidelines.

  A good friend of mine posted what I think has to be a response to the latest hoax which has some thinking that Facebook going public means that earlier copyright agreement are negated. CBSNews notes that ” Facebook members own the intellectual property (IP) that is uploaded to the social network, but depending on their privacy and applications settings,
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Being part of the video shoot, you can be in the video too.

@thestanfields interactive video for “Death & Taxes” uses Facebook Connect Canadian celtic rock band The Stanfields (not the underwear) has released an interactive video that gets you involved in the mix by bringing your own Facebook content into the video through Facebook Connect. I had the privilege of being in the actual video itself having been approached by someone who
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To the Land of Mordor. Fasten Your Seatbelts.

  Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. This is part of a larger campaign by the national carrier which runs on the back of the fact that the LOTR and Hobbit triologies were shot in New Zealand. Smart campaign that utilizes the force
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Moving Fans from Pages to Stores

In my newsfeed today, someone shared this with his friends (including me) because it allowed more points in this game. Samsung Televisions has launched a contest with Angry Birds. The app allows you to play to win a Samsung Smart TV  with their  Angry Birds Check-in Challenge. This may work, or not. Part of the idea is that by using
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A History of Social Media – Not [Infographic]

Copyblogger states that … the concept behind Facebook, LinkedIn, and other social networking tools isn’t new. These sites just give us new, sexy, and easy-to use ways to do what we’ve always wanted to do online — exchange ideas and information. The Internet has always been social, and it always will be. Still not convinced? I am not so sure
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