Archive for the research Tag

feature bellaliant ad

Bell Aliant: “YouTube is not for research”. #not

  Atlantic Canada Telcom Bell Aliant has an ad out espousing the fastness of fiber op and how everyone in the family can use the same pipe to get data. I am not going to comment on the speed, but something in the ad which hit me like a nerfball a short range. The father in the ad at about
Read more…

duffy

Canadian Journalism Fails on the Hard Questions on Senator Duffy’s emails

Well this was quite the day with revelations all around with respect to the Senate scandal. The main thing is that truth never varies  this be the Duffy status. Lies do. That be the the PMO’s status (Nigel Wright had from the lips of Stephen Harper, until today, had resigned. Now I  hear that He was according to the lips
Read more…

feature elo

LBW Change of Direction

  The idea of Lack of a Better Word is to bring awareness to digital ideas, developments and extensions for current digital based platforms, social media products and ideas. Lately I have been thinking that how can I best serve you – my readership? To post the latest change on Facebook such as how search is done, you will have no
Read more…

feature playerssmokes

Tim Hortons vs Players Cigarettes

OK so here in my part of the world there is a large backlash against cups from coffee from Tim Hortons coffee ( no ‘ as they need to be in Quebec). They are everywhere. What to do to pick those up? Nothing! The question is what to do to stop the dumping in the first place. Well for me
Read more…

listerine

Rinse This

This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally. Originally it was an antiseptic. When the 1921 recession came about, then the sales declined of the antiseptic. Gerald Lambert who was
Read more…

feature soap

A Week of the Past

The idea that we have within us a power to disseminate and detect what we see and hear in advertising might not be what it seems. We have been subjected to over 100 years of manipulation by advertising. Is this a good thing? A bad thing? Regardless, advertising is part of our lives and dictates trends. Advertising was a catalyst
Read more…

feature Danny Bonaduce (Danny Partridge) flips the bird

Viral: We Must Deliver to the Client! – not

Golden Eagle Snatches Kid in Montreal So yes you have all seen this and at first were taken in. The reality was that students from an arts college in Montreal were tasked to make a viral video that would garner over 100K views. They did well. After researching about what works best on YouTube it was kids, animals and more
Read more…

a-marketers-guide-to-retargeting-on-facebook-1

Retargeting Facebook Ads [INFOGRAPHIC]

Lot of buzz is out there on the efficacy or use of Facebook Ads. This is a timely inforgraphic which I thought you may have not seen. The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network’s impressive ad inventory. – Mashable

bond in car

Yesterday’s Tomorrow

Today I had the TV on while doing work at the home office. Tomorrow Never Dies which is a Bond film from back in 1997 was on. One thing that caught my eye was the Ericsson JB988 phone. Bond could control a BMW 750 amounst other things by opening it up sideways to reveal a touch pad. While the screen
Read more…

geek-nerd

Geeks and Nerds

  For me there was no distinction between geeks and nerds in the 80s. We were all the same. Though I tried to fit with the football team and get that most sought after locker in jock hall by being the the statistician for the high school football team, I just hung around band hall. Perhaps I should have embraced
Read more…