You might have noticed a bit of a gap in the posts in the past few weeks as I took a break from writing to concentrate on some other urgent projects. Now back, let’s dig into something I heard about a few days ago. Since I don’t shop at the store, I was not aware that the retailer Abercrombie &
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PostRocket has created a couple of easy to understand infographic that aims to help you understand how newsfeed stories are delivered to users on Facebook. The advent of EdgeRank has some mathmatically challenged folks in marketing and elsewhere a bit lost. Remember – more see what you post than your timeline of posts. The majority of folks spend time
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Sounds like that Newfoundland and Labrador government’s social media advisory train is off the track. First, opposition Gerry Rogers member was kicked out of the house because she would not apologize to Newfoundland and Labrador Premier Kathy Dunderdale for someone else’s Facebook posts on the group Kathy Dunderdale must GO!!!. Rogers says she was added to the group without her
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The following story from the Metro chronicles the efforts that Ford has taken with regards to social media. I find it not only interesting, but a story that continues to change and evolve as social media becomes more of our lives. Facebook is bringing brands closer to the consumer and letting the consumer take the controls with it comes to
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Facebook to me is a richer experience on the desktop than on the mobile device. I can share, comment better and more in the browser than the app. Instead of adding more function to the app, Facebook announced today that Inspired by mobile: Now the best parts of Facebook for mobile are on the web, too. Basically it comes down
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Alexander Keith’s asked on Facebook “Happy Valentine’s Day. Will you be sharing a Keith’s with someone special tonight?” on Valentine’s Day this year. I am not sure if the demographic they are reaching out to is particularly tied to having a cold one with someone special. Perhaps more of a wine variety? Interesting the comments that they got back in
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It’s far easier to like a post than comment is it not? Think about a friend posting a picture. How often do you comment as opposed to simply liking it to let them know you appreciate the post. Now think about posting as a Facebook page admin. When you post something you are more often to get a like than
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Dempsters Bread partnered in a very unique and funny way with comedian and actor Gerry Dee. Dee, a Canadian will also benefit from this, having just released a new book. The campaign involves Dee working at a juice bar where there is a supposed promotion on added vitamins to the juice. Customers are duped in a Candid Camera fashion to
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By comScore With the widespread adoption of the Internet around the world came the rise of social networking as a global phenomenon. In March 2007, Social Networking as a category had a global audience of less than 500 million users, representing just 56 percent of the world’s online population. In those days, as Thomas Friedman put it, “‘Twitter’ was a
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Recently a friend on Facebook shared a photo. Turns out the photo is part of a larger contest from Farmers Dairy. I am one of those brand loyalists with my milk and Farmers is not my dairy brand, having been raised on Scotsburn. Turning to Facebook to see how the two stack up I noticed a big difference. I should
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