Archive for the strategy Tag

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Canada Post – Show Me the Real Numbers

Background: I had posted this link on Facebook. My thoughts right or wrong on the removal of urban address delivery (note I do not say house delivery) was in response to a very uninsightful and hurtful comment and also I might add indignantly urban aimed comment from Government House leader Peter Van Loanwho stated: “I am reminded of a time
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Dewey Decimal Where Are You?

When I had to do research in high school in the 80s, I was reliant on dated encyclopedias and other research materials which was at best 10 years old, and at most, woefully under performing and useless. Skipping forward to university, I was able to do a little better with the use of the NovaNet which linked libraries on the
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Energize Me.

In my youth I was enthralled with the ability to take my music remotely – more than the portable tape recorders of my older siblings. I enthralled in the walking, bilking and just plain hanging out ability to listen to my cassettes. Indeed the Walkman from Sony changed my buying patterns – dropping being tied to the family turn table
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Wipe Me with a Porterhouse Please.

Recently while grocery shopping I noticed a new product which might help me keep my stainless appliances up to par. Wipes, regular clothes and other solutions are a pain as anyone who bought a stainless appliance will attest to (why did they stop making black or even avacado green?). This product was from Scotch Brite. What did catch my eye
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Canadian Journalism Fails on the Hard Questions on Senator Duffy’s emails

Well this was quite the day with revelations all around with respect to the Senate scandal. The main thing is that truth never varies  this be the Duffy status. Lies do. That be the the PMO’s status (Nigel Wright had from the lips of Stephen Harper, until today, had resigned. Now I  hear that He was according to the lips
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LBW Change of Direction

  The idea of Lack of a Better Word is to bring awareness to digital ideas, developments and extensions for current digital based platforms, social media products and ideas. Lately I have been thinking that how can I best serve you – my readership? To post the latest change on Facebook such as how search is done, you will have no
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listerine

Rinse This

This is the third of my historical series on marketing. Listerine. Had it today? Used it? In any case you know it as what? A mouthwash of course. But that is not what is was made for originally. Originally it was an antiseptic. When the 1921 recession came about, then the sales declined of the antiseptic. Gerald Lambert who was
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1923 or 2013 – Same Diff. Be Changeable.

In my second installment about the advent of marketing, history and advertising I want to draw attention to something that was prevalent in the first decade of the 20th century. This was the line of still new or fresh or undebated ideas about psychological and analytical analysis. Still at that time, one could take leanings or rather reports and relate
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Viral: We Must Deliver to the Client! – not

Golden Eagle Snatches Kid in Montreal So yes you have all seen this and at first were taken in. The reality was that students from an arts college in Montreal were tasked to make a viral video that would garner over 100K views. They did well. After researching about what works best on YouTube it was kids, animals and more
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Retargeting Facebook Ads [INFOGRAPHIC]

Lot of buzz is out there on the efficacy or use of Facebook Ads. This is a timely inforgraphic which I thought you may have not seen. The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network’s impressive ad inventory. – Mashable