Comments on: rebranding textureweb: beta brand

By: textureweb

textureweb — Mon, 03 Feb 2014 16:54:01 +0000

Grant emailed me this:

My first response to your new design was … much better. I don’t know what the spots represent and the line though.

I do feel they are a little overwhelming and sit too tight to the descenders.

By: textureweb

textureweb — Tue, 28 Jan 2014 04:03:49 +0000

Grant I was playing around a bit with shadow and then thought to try this approach, so the grey is not so much a shadow but an underneath element.

The dimensions of the logo I am trying to work with are square as they work better in thumbnails.

The brown is related to the colour tone I have on my blog and other channels.

The name comes from when I was starting out in ’94 and thinking of how the web might work as a multitude of information. A fabric of information if you will. So the name stuck and have it placed in a lot of places.

Thanks for the feedback. Just a first kick in any case.

By: Grant

Grant — Mon, 27 Jan 2014 18:50:07 +0000

It reminds me of a barking dog. Just missing some teeth. I don’t see a need for the hard drop shadow. Why two dark colours? Black and sepia. I also find the graphic too large in relation to the text. In fact, the position emphasizes ‘text’ more than ‘texture’.And to be honest Todd, I never quite understood the name ‘textureweb’. Texture? Every time I see it, I think of fabric. Is it weaving digital marketing into all mediums? Sort of? It may be helpful to know and have it relate visually to the graphic.

Now that I trashed your brand, you can trash mine…wait, I don’t have one.

But seriously, use a a bold contrasting colour, so it does not look like a sepia tone print. I’m not feeling the design bro. s o r r r r r y

Are you still my friend? ;D