I think you should get the idea of this post based on the title. While watching some TV last evening I noticed a string of commercials. Four out of the six that ran finished off with hashtags. A couple of these that I recall more than 24 hours later without effort were: KFC: #Howdoyoukfc Tavelocity: #iwannogo Hoover: #hoover This
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The rise of smartphones and adoption by consumers is one, which has been extremely quick. Television took 30 years to reach main penetration of households. The web and desktop computer (which are hand- in hand in terms of household uptake) took around 10 years. Smartphones? Something like three years or so. Canadian smartphone ownership, according to a 2013 Google report,
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