Archive for the 'Marketing' Category

feature radio watch

Why is Radio Relevant?

Radio continues to be part of our daily lives. It is ubiquitous in our travels to work, the background in our kitchens and offices. My main reason for doing this post is that I want to rediscover radio for you, but also how I have rediscovered it myself. When I was in high school there was a station that promised
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pipeline

TransCanada Ad: “You’re a Bad Canadian”

Lately I have not had much time to post any articles. I have certainly a lot of items to discuss and share, but time is limited these days. So what spurred me to do this post today? The oil industry trying to make me feel like a bad Canadian. They did not say that explicitly but they certainly lean on
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photohelm

Who killed Professor Photoheim?

Adobe Photoshop came up with a great interactive way to engage fans of the product by releasing whodunnit mystery. Over the course of the week prior to Halloween, anyone can download a PSD file that gives clues as to who the culprit is. [I have tried to embed the post, but cannot with WordPress Go here for the full post.]
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feature_bookbook

A Bookbook. And a Wrench.

A bookbook. That is what Ikea is announcing in it’s latest rendition of the ever popular interactive format. Wondering though if I should not pick up an allen key wrench just in case I want to put something together.   A great example of marketing that is sure to be viral, based on the here today, gone tomorrow attitude espoused
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feature_hitchbot

Hitchbot’s Missed Road

No wonder Hitchbot is the darling of the media. The original press release started with TORONTO, ON. July 16, 2014: A trivia-loving, wellington-wearing, tweeting robot will be hitchhiking across Canada this summer, one ride at a time. hitchBOT will be leaving from Halifax, N.S. on July 27th and its ultimate destination is Victoria, B.C., more than 6,000 km away. You
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feature_shore

How Users are calculated

Having changed metrics, Google Analytics now considers Unique Visitors as Users and Vists as Sessions. I came across this post in the help about Users and thought it important enough to share with you, though you can certainly find it in the help. This first was brought to my attention when I logged in today and got a message that
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monsanto

Creeps. Fundamentalist Creeps. On the Web. Egad!

I’m sure that there is a really good blog in this to go on and on about how this is just so fitting – fringe groups using the web to disseminate their message and then being exposed by the same medium – but I will just have to let this ridiculous ‘healthy living’ excuse speak for itself. Reading closer and
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rubberhumps

Selling Plastic Gills with Triple Backdraught

I used to have a Volvo.  Twice. The first was a sedan and had the Canadian flag painted on the roof and the Scottish flag on the hood. The second was a wagon and was a real beater. Both were great cars, but the method I bought them back in the 90s was a lot different than today. Before the
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Glasses-Cat

Twitter Cover Photo Template

I have had a hard time trying to get branding and information in the twitter cover photo, but eventually came up with my own template. I think this pretty much works – it did for me – on all sizing on the social platform. Not that many come to your profile page when engaging with you, but if they do,
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feature concert

Halifax Metro Centre – Welcome to the 1980s

My wife and I looked forward to a great concert on the weekend. City & Colour (Dallas Green) was in town and we caught the show at the Halifax Metro Centre. Sitting about 3 rows up from the main floor, our row was roughly 25 rows from the top. As the concert got underway, many – including ourselves – pulled
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