Archive for the 'Opinion' Category

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Expected Media Hype #blizzardof2015

#Blizzardof2015. Beware! Big Storm Coming! Before you read more, please watch this short presentation of how the news works. I do recognize that there was a significant snowfall event in the New England states. I also must add that shutting down NYC was probably prudent and that the Governor and Mayor will catch crap because it was not as big
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pipeline

TransCanada Ad: “You’re a Bad Canadian”

Lately I have not had much time to post any articles. I have certainly a lot of items to discuss and share, but time is limited these days. So what spurred me to do this post today? The oil industry trying to make me feel like a bad Canadian. They did not say that explicitly but they certainly lean on
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Where is the Facebook Off Switch?

I am going to mention a few things. See if you can spot the trend. Jian Gomeshi Parliment attack Ice bucket challenge Rene Zellweger If you guessed that they are each a trend in themselves (especially if you are Canadian) then you are right. Though each has it’s own level of interest to everyone (from yawn to over reaction) the
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iWatch = Vapour Ware

The following post is courtesy of Cristian Worthington. Cris’ career has been dedicated to bringing disruptive technologies from inception to market and isĀ  currently leading a talented team who have pioneered a new class of media player called MondoPlayer. Please read his blog at mediavidi.com Vapour Wear! In the old days, Microsoft would announce a non-existent “upcoming” product (Vapour Wear),
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Hitchbot’s Missed Road

No wonder Hitchbot is the darling of the media. The original press release started with TORONTO, ON. July 16, 2014: A trivia-loving, wellington-wearing, tweeting robot will be hitchhiking across Canada this summer, one ride at a time. hitchBOT will be leaving from Halifax, N.S. on July 27th and its ultimate destination is Victoria, B.C., more than 6,000 km away. You
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monsanto

Creeps. Fundamentalist Creeps. On the Web. Egad!

I’m sure that there is a really good blog in this to go on and on about how this is just so fitting – fringe groups using the web to disseminate their message and then being exposed by the same medium – but I will just have to let this ridiculous ‘healthy living’ excuse speak for itself. Reading closer and
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How the Web Affects Us

Something like this would never happen without the advent of today’s technology. From the crowd sourcing to the showcasing of the resulting effect of the fundraising, none of this would be feasible 20 years ago. Not much more to say, as this story speaks for itself.    

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Get Back on the Horse – or on Track

It has been a very hectic period in my work life in the past four weeks, hence my lack of posts. I have been lately thinking about the need to provide more posts or updates, but this of course just gets me frustrated about not having the time to do so. Much of my free time has been taken up
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install app ads

Facebook Mobile Platform Growth

The rise of smartphones and adoption by consumers is one, which has been extremely quick. Television took 30 years to reach main penetration of households. The web and desktop computer (which are hand- in hand in terms of household uptake) took around 10 years. Smartphones? Something like three years or so. Canadian smartphone ownership, according to a 2013 Google report,
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AskMeasureLearn

Ask, Measure, Learn: Book Review

Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O’Reilly Media Released: January 2014 Pages: 338   I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what
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