Archive for the 'Social Media 101' Category

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Expected Media Hype #blizzardof2015

#Blizzardof2015. Beware! Big Storm Coming! Before you read more, please watch this short presentation of how the news works. I do recognize that there was a significant snowfall event in the New England states. I also must add that shutting down NYC was probably prudent and that the Governor and Mayor will catch crap because it was not as big
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Grab that Page. Notes to Me.

I thought that this information was useful, but I could never quite find it. Hence I am posting it here really more for my own use, but you can feel free to use it too. Now on to the Show. Straight from Facebook, here is : How do I claim a Page that already exists for my business? Can I
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Glasses-Cat

Twitter Cover Photo Template

I have had a hard time trying to get branding and information in the twitter cover photo, but eventually came up with my own template. I think this pretty much works – it did for me – on all sizing on the social platform. Not that many come to your profile page when engaging with you, but if they do,
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‘Look Up’ – A spoken word film for an online generation.

Some great thoughts about smart phones and dumb people. Social media is great, but like anything it should be used in moderation. This is especially important when it comes to our children. We need to ensure that our next generations are socially ept, not inept. This video by Gary Turk comments on this. There is a set number of days
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You can almost track when the ad was on TV with this report for #HowDoYouKFC.

#tv #advertsing #twitter

I think you should get the idea of this post based on the title. While watching some TV last evening I noticed a string of commercials. Four out of the six that ran finished off with hashtags. A couple of these that I recall more than 24 hours later without effort were: KFC: #Howdoyoukfc Tavelocity: #iwannogo Hoover: #hoover   This
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AskMeasureLearn

Ask, Measure, Learn: Book Review

Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O’Reilly Media Released: January 2014 Pages: 338   I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what
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Pizza? No. Better Product. Make it Work.

  For years our family ordered pizza from a local place. I was a loyal customer. Over time however, we noticed the quality had changed. The service was still top notch, but the pizzas and donairs – well they just were not up to what we thought they used to be. We still ordered. We still believed that the next
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Expanding the textureweb Universe

  I have a lot of things that I would like to comment and blog about, but sometimes it is just not worthy of  an article. Hence I have launched a Facebook page where I will post those items rather then keep them as a link in my desktop where they inevitably get sent to the trash. I also want
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Bell Aliant: “YouTube is not for research”. #not

  Atlantic Canada Telcom Bell Aliant has an ad out espousing the fastness of fiber op and how everyone in the family can use the same pipe to get data. I am not going to comment on the speed, but something in the ad which hit me like a nerfball a short range. The father in the ad at about
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Energize Me.

In my youth I was enthralled with the ability to take my music remotely – more than the portable tape recorders of my older siblings. I enthralled in the walking, bilking and just plain hanging out ability to listen to my cassettes. Indeed the Walkman from Sony changed my buying patterns – dropping being tied to the family turn table
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