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	<title>Lack of a Better Word &#187; digital magazine</title>
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	<description>Exploring Digital Trends and Issues</description>
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		<title>Study: Digital Magazine Ad Engagement</title>
		<link>https://blog.textureweb.com/2012/06/study-digital-magazine-ad-engagement/</link>
		<comments>https://blog.textureweb.com/2012/06/study-digital-magazine-ad-engagement/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 08:29:40 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital magazine]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=1588</guid>
		<description><![CDATA[Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness, a study by  Alex Wang, Ph.D. of the University of Connecticut (Stamford) explores use of interactive approaches as a way to increase efficacy of digital magazine advertising. These ads employ technology to deliver expandable, rollover, transitional, and over-the-page and games to the reader. We say reader in this case<br /><span class="read_more"><a href="https://blog.textureweb.com/2012/06/study-digital-magazine-ad-engagement/">Read more...</a></span>]]></description>
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