I think you should get the idea of this post based on the title. While watching some TV last evening I noticed a string of commercials. Four out of the six that ran finished off with hashtags. A couple of these that I recall more than 24 hours later without effort were: KFC: #Howdoyoukfc Tavelocity: #iwannogo Hoover: #hoover This
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I have a lot of things that I would like to comment and blog about, but sometimes it is just not worthy of an article. Hence I have launched a Facebook page where I will post those items rather then keep them as a link in my desktop where they inevitably get sent to the trash. I also want
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I have refrained lately from including infographics, but this one caught my fancy and thought I should share it with you. It is from Google Think Insights. I tried to embed the graphic, but it failed from thier code. Hmmm. Anyway here is the image.
When I had to do research in high school in the 80s, I was reliant on dated encyclopedias and other research materials which was at best 10 years old, and at most, woefully under performing and useless. Skipping forward to university, I was able to do a little better with the use of the NovaNet which linked libraries on the
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Microsoft is buying Nokia’s handset and services business.The $7.2 billion deal is the second largest for Microsoft (the largest being Skype). This helps the company focus on the exploding tablet and mobile market that Microsoft has been remiss until recently to take advantage of. The heavy income from the popular OS Windows has until now mainly driven revenues for the
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Lot of buzz is out there on the efficacy or use of Facebook Ads. This is a timely inforgraphic which I thought you may have not seen. The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network’s impressive ad inventory. – Mashable
The power of Photoshop is without question the most important thing that is out there these days when it comes to impressions. I know we all are a bit wary about the photos of models and how they do not really represent reality due to much photo manipulation with software. This phto manipulation has become a noun of “photoshop’. Lets
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Digital Marketing encapsulates many forms of marketing that I believe belong really under one moniker. Social media, paid search, display and Facebook advertising, reach and analysis, content development (non-article based), peer review research and industry related blogging all work to further the goal of awareness of an organization. As marketing is about awareness, the aspect of digital marketing encapsulates creating
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PostRocket has created a couple of easy to understand infographic that aims to help you understand how newsfeed stories are delivered to users on Facebook. The advent of EdgeRank has some mathmatically challenged folks in marketing and elsewhere a bit lost. Remember – more see what you post than your timeline of posts. The majority of folks spend time
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Look folks the idea of mobile as an advertising is ridiculous. I mean who uses a phone to shop. The only time I use a phone to shop is with the shopping channel. Or so goes the thinking of those who diss mobile marketing. I believe it is those who are afraid or do not understand newish (come on mobile
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