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	<title>Lack of a Better Word &#187; manage</title>
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	<link>https://blog.textureweb.com</link>
	<description>Exploring Digital Trends and Issues</description>
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		<title>HootSuite Partners with Adobe to Help Marketers Calculate Social Media ROI</title>
		<link>https://blog.textureweb.com/2012/03/hootsuite-partners-with-adobe-to-help-marketers-calculate-social-media-roi/</link>
		<comments>https://blog.textureweb.com/2012/03/hootsuite-partners-with-adobe-to-help-marketers-calculate-social-media-roi/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 14:20:40 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Hootsuite]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[manage]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[social platforms]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=1142</guid>
		<description><![CDATA[[Being one who uses HootSuite and Adobe products. I thought it prudent, if even for my own historical interest, to post this press release. &#8211; textureweb] The integration between HootSuite™ Enterprise Social Media Management System and Adobe® Digital Marketing Suite connects social media messages to website conversions and stats; this integration brings social media practitioners the kind of measurement prevalent<br /><span class="read_more"><a href="https://blog.textureweb.com/2012/03/hootsuite-partners-with-adobe-to-help-marketers-calculate-social-media-roi/">Read more...</a></span>]]></description>
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		<title>Allocating Resources to Social Media [INFOGRAPHIC]</title>
		<link>https://blog.textureweb.com/2012/02/allocating-resources-to-social-media-infographic/</link>
		<comments>https://blog.textureweb.com/2012/02/allocating-resources-to-social-media-infographic/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 13:57:07 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[admin]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[manage]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=812</guid>
		<description><![CDATA[The following is reposted (with some modification) from SimpliFlying with permission. While this is mostly about the airline industry, it gives a good snapshot on how one market segment is allocating resources when it comes to social media spending efforts. I feel that the comparison of dedicated to integrated models is however not really a comparison, but a breakdown. Not<br /><span class="read_more"><a href="https://blog.textureweb.com/2012/02/allocating-resources-to-social-media-infographic/">Read more...</a></span>]]></description>
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