Archive for the Marketing Tag

feature radio watch

Why is Radio Relevant?

Radio continues to be part of our daily lives. It is ubiquitous in our travels to work, the background in our kitchens and offices. My main reason for doing this post is that I want to rediscover radio for you, but also how I have rediscovered it myself. When I was in high school there was a station that promised
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pipeline

TransCanada Ad: “You’re a Bad Canadian”

Lately I have not had much time to post any articles. I have certainly a lot of items to discuss and share, but time is limited these days. So what spurred me to do this post today? The oil industry trying to make me feel like a bad Canadian. They did not say that explicitly but they certainly lean on
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photohelm

Who killed Professor Photoheim?

Adobe Photoshop came up with a great interactive way to engage fans of the product by releasing whodunnit mystery. Over the course of the week prior to Halloween, anyone can download a PSD file that gives clues as to who the culprit is. [I have tried to embed the post, but cannot with WordPress Go here for the full post.]
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feature_hitchbot

Hitchbot’s Missed Road

No wonder Hitchbot is the darling of the media. The original press release started with TORONTO, ON. July 16, 2014: A trivia-loving, wellington-wearing, tweeting robot will be hitchhiking across Canada this summer, one ride at a time. hitchBOT will be leaving from Halifax, N.S. on July 27th and its ultimate destination is Victoria, B.C., more than 6,000 km away. You
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rubberhumps

Selling Plastic Gills with Triple Backdraught

I used to have a Volvo.  Twice. The first was a sedan and had the Canadian flag painted on the roof and the Scottish flag on the hood. The second was a wagon and was a real beater. Both were great cars, but the method I bought them back in the 90s was a lot different than today. Before the
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feature concert

Halifax Metro Centre – Welcome to the 1980s

My wife and I looked forward to a great concert on the weekend. City & Colour (Dallas Green) was in town and we caught the show at the Halifax Metro Centre. Sitting about 3 rows up from the main floor, our row was roughly 25 rows from the top. As the concert got underway, many – including ourselves – pulled
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You can almost track when the ad was on TV with this report for #HowDoYouKFC.

#tv #advertsing #twitter

I think you should get the idea of this post based on the title. While watching some TV last evening I noticed a string of commercials. Four out of the six that ran finished off with hashtags. A couple of these that I recall more than 24 hours later without effort were: KFC: #Howdoyoukfc Tavelocity: #iwannogo Hoover: #hoover   This
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install app ads

Facebook Mobile Platform Growth

The rise of smartphones and adoption by consumers is one, which has been extremely quick. Television took 30 years to reach main penetration of households. The web and desktop computer (which are hand- in hand in terms of household uptake) took around 10 years. Smartphones? Something like three years or so. Canadian smartphone ownership, according to a 2013 Google report,
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AskMeasureLearn

Ask, Measure, Learn: Book Review

Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O’Reilly Media Released: January 2014 Pages: 338   I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what
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dmintis_quote

Pizza? No. Better Product. Make it Work.

  For years our family ordered pizza from a local place. I was a loyal customer. Over time however, we noticed the quality had changed. The service was still top notch, but the pizzas and donairs – well they just were not up to what we thought they used to be. We still ordered. We still believed that the next
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