Archive for the strategy Tag

feature radio watch

Why is Radio Relevant?

Radio continues to be part of our daily lives. It is ubiquitous in our travels to work, the background in our kitchens and offices. My main reason for doing this post is that I want to rediscover radio for you, but also how I have rediscovered it myself. When I was in high school there was a station that promised
Read more…

pipeline

TransCanada Ad: “You’re a Bad Canadian”

Lately I have not had much time to post any articles. I have certainly a lot of items to discuss and share, but time is limited these days. So what spurred me to do this post today? The oil industry trying to make me feel like a bad Canadian. They did not say that explicitly but they certainly lean on
Read more…

photohelm

Who killed Professor Photoheim?

Adobe Photoshop came up with a great interactive way to engage fans of the product by releasing whodunnit mystery. Over the course of the week prior to Halloween, anyone can download a PSD file that gives clues as to who the culprit is. [I have tried to embed the post, but cannot with WordPress Go here for the full post.]
Read more…

feature_CASL

Enforcing CASL: How To Report Spam Violations

The following is reproduction of an article Michael Geist from July 4, 2014. (Creative Commons License) With Canada’s anti-spam law now in effect, many are starting to ask about enforcement of the law. While no one should expect the law to eliminate spam, the goal much more modest: target the bad actors based in Canada and change the privacy culture
Read more…

install app ads

Facebook Mobile Platform Growth

The rise of smartphones and adoption by consumers is one, which has been extremely quick. Television took 30 years to reach main penetration of households. The web and desktop computer (which are hand- in hand in terms of household uptake) took around 10 years. Smartphones? Something like three years or so. Canadian smartphone ownership, according to a 2013 Google report,
Read more…

AskMeasureLearn

Ask, Measure, Learn: Book Review

Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O’Reilly Media Released: January 2014 Pages: 338   I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what
Read more…

dmintis_quote

Pizza? No. Better Product. Make it Work.

  For years our family ordered pizza from a local place. I was a loyal customer. Over time however, we noticed the quality had changed. The service was still top notch, but the pizzas and donairs – well they just were not up to what we thought they used to be. We still ordered. We still believed that the next
Read more…

hdm_cover_fb

Expanding the textureweb Universe

  I have a lot of things that I would like to comment and blog about, but sometimes it is just not worthy of  an article. Hence I have launched a Facebook page where I will post those items rather then keep them as a link in my desktop where they inevitably get sent to the trash. I also want
Read more…

textureweb 2004

rebranding textureweb: beta brand

  I have been playing around with the re-branding of my digital namesake of textureweb – originally a company I ran from 95 til 08. I want to keep some of the moniker of the original iconography, but have been playing around with an update. Here is one of my favourite versions from 10 years ago [screen grab below]. I
Read more…

feature_cascade

Stranger in the Kitchen: Ad Fail

I have a beef with an ad running in high circulation on some channels i watch. This is not quite the same, but a slightly older ad from Cascade. The premise is the same. Before I make my point, watch this short clip. Do you see my beef? When you have an ad that has to explain things it just
Read more…