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	<title>Lack of a Better Word &#187; digital advertising</title>
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	<link>https://blog.textureweb.com</link>
	<description>Exploring Digital Trends and Issues</description>
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		<title>The Best of Spring is Not Here. Achoo!!</title>
		<link>https://blog.textureweb.com/2014/01/the-best-of-spring-is-not-here-achoo/</link>
		<comments>https://blog.textureweb.com/2014/01/the-best-of-spring-is-not-here-achoo/#comments</comments>
		<pubDate>Sat, 04 Jan 2014 03:47:22 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[catalouge]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Spring catalouge]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3503</guid>
		<description><![CDATA[&#160; &#160; I am confounded that I should get the spring catalouge from Sears the day before the biggest winter storm that we have seen in Halifax for 10 years. What is it about those who produce such thing that we would be thinking of the Christmas Wish List in August, or looking at spring in the middle of a<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/01/the-best-of-spring-is-not-here-achoo/">Read more...</a></span>]]></description>
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		<title>In 2011 Facebook Accounted for 25% of Digital Display Ads. 2012?</title>
		<link>https://blog.textureweb.com/2012/11/facebook-accounts-for-25-of-digital-display-ads/</link>
		<comments>https://blog.textureweb.com/2012/11/facebook-accounts-for-25-of-digital-display-ads/#comments</comments>
		<pubDate>Thu, 29 Nov 2012 15:08:43 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital advertising]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=2344</guid>
		<description><![CDATA[&#8220;Among the many beneficiaries of the growth and innovation in display advertising are web publishers. The leading U.S. publisher of display ads in 2011 was Facebook with more than 1.3 trillion impressions (27.9 percent market share), more than double that of #2 publisher Yahoo! Sites at 529 billion impressions. Microsoft Sites followed as the third largest display ad publisher with<br /><span class="read_more"><a href="https://blog.textureweb.com/2012/11/facebook-accounts-for-25-of-digital-display-ads/">Read more...</a></span>]]></description>
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		<title>Where is Interactive Marketing Going?</title>
		<link>https://blog.textureweb.com/2012/11/where-is-interactive-marketing-going/</link>
		<comments>https://blog.textureweb.com/2012/11/where-is-interactive-marketing-going/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 10:36:38 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=2179</guid>
		<description><![CDATA[Forrester released a great study in 2011 about Interactive Marketing in a forcast up to 2016. Specifically the report section I wanted to share was regarding amount spent in terms of budgets, and planning for those budgets. Here is that segment: By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today.<br /><span class="read_more"><a href="https://blog.textureweb.com/2012/11/where-is-interactive-marketing-going/">Read more...</a></span>]]></description>
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		<title>Study: Digital Magazine Ad Engagement</title>
		<link>https://blog.textureweb.com/2012/06/study-digital-magazine-ad-engagement/</link>
		<comments>https://blog.textureweb.com/2012/06/study-digital-magazine-ad-engagement/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 08:29:40 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital magazine]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=1588</guid>
		<description><![CDATA[Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness, a study by  Alex Wang, Ph.D. of the University of Connecticut (Stamford) explores use of interactive approaches as a way to increase efficacy of digital magazine advertising. These ads employ technology to deliver expandable, rollover, transitional, and over-the-page and games to the reader. We say reader in this case<br /><span class="read_more"><a href="https://blog.textureweb.com/2012/06/study-digital-magazine-ad-engagement/">Read more...</a></span>]]></description>
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