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<channel>
	<title>Lack of a Better Word &#187; Marketing</title>
	<atom:link href="https://blog.textureweb.com/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>https://blog.textureweb.com</link>
	<description>Exploring Digital Trends and Issues</description>
	<lastBuildDate>Wed, 04 Feb 2015 03:55:48 +0000</lastBuildDate>
	<language>en-US</language>
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		<title>Why is Radio Relevant?</title>
		<link>https://blog.textureweb.com/2015/02/why-is-radio-revelant/</link>
		<comments>https://blog.textureweb.com/2015/02/why-is-radio-revelant/#comments</comments>
		<pubDate>Wed, 04 Feb 2015 03:42:28 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[@929JACKFM]]></category>
		<category><![CDATA[@evansolomoncbc]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Q104]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Rasio 96.5]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Samuel L. Jackson]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3850</guid>
		<description><![CDATA[Radio continues to be part of our daily lives. It is ubiquitous in our travels to work, the background in our kitchens and offices. My main reason for doing this post is that I want to rediscover radio for you, but also how I have rediscovered it myself. When I was in high school there was a station that promised<br /><span class="read_more"><a href="https://blog.textureweb.com/2015/02/why-is-radio-revelant/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TransCanada Ad: &#8220;You&#8217;re a Bad Canadian&#8221;</title>
		<link>https://blog.textureweb.com/2014/12/transcanada-your-a-bad-canadian/</link>
		<comments>https://blog.textureweb.com/2014/12/transcanada-your-a-bad-canadian/#comments</comments>
		<pubDate>Tue, 02 Dec 2014 17:57:57 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[free speech]]></category>
		<category><![CDATA[line pipeline]]></category>
		<category><![CDATA[pipe]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transcanada]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3836</guid>
		<description><![CDATA[Lately I have not had much time to post any articles. I have certainly a lot of items to discuss and share, but time is limited these days. So what spurred me to do this post today? The oil industry trying to make me feel like a bad Canadian. They did not say that explicitly but they certainly lean on<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/12/transcanada-your-a-bad-canadian/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who killed Professor Photoheim?</title>
		<link>https://blog.textureweb.com/2014/10/who-killed-professor-photoheim/</link>
		<comments>https://blog.textureweb.com/2014/10/who-killed-professor-photoheim/#comments</comments>
		<pubDate>Wed, 29 Oct 2014 11:48:31 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[#PsMystery]]></category>
		<category><![CDATA[#socialmedia101]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[embed post]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[like]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Timeline]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3820</guid>
		<description><![CDATA[Adobe Photoshop came up with a great interactive way to engage fans of the product by releasing whodunnit mystery. Over the course of the week prior to Halloween, anyone can download a PSD file that gives clues as to who the culprit is. [I have tried to embed the post, but cannot with WordPress Go here for the full post.]<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/10/who-killed-professor-photoheim/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hitchbot&#8217;s Missed Road</title>
		<link>https://blog.textureweb.com/2014/08/hitchbot-on-the-road/</link>
		<comments>https://blog.textureweb.com/2014/08/hitchbot-on-the-road/#comments</comments>
		<pubDate>Wed, 06 Aug 2014 14:57:51 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[#hitchbot]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[interaction]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3768</guid>
		<description><![CDATA[No wonder Hitchbot is the darling of the media. The original press release started with TORONTO, ON. July 16, 2014: A trivia-loving, wellington-wearing, tweeting robot will be hitchhiking across Canada this summer, one ride at a time. hitchBOT will be leaving from Halifax, N.S. on July 27th and its ultimate destination is Victoria, B.C., more than 6,000 km away. You<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/08/hitchbot-on-the-road/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Selling Plastic Gills with Triple Backdraught</title>
		<link>https://blog.textureweb.com/2014/05/selling-plastic-gills-with-triple-backdraught/</link>
		<comments>https://blog.textureweb.com/2014/05/selling-plastic-gills-with-triple-backdraught/#comments</comments>
		<pubDate>Thu, 15 May 2014 13:33:00 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3729</guid>
		<description><![CDATA[I used to have a Volvo.  Twice. The first was a sedan and had the Canadian flag painted on the roof and the Scottish flag on the hood. The second was a wagon and was a real beater. Both were great cars, but the method I bought them back in the 90s was a lot different than today. Before the<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/05/selling-plastic-gills-with-triple-backdraught/">Read more...</a></span>]]></description>
		<wfw:commentRss>https://blog.textureweb.com/2014/05/selling-plastic-gills-with-triple-backdraught/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Halifax Metro Centre &#8211; Welcome to the 1980s</title>
		<link>https://blog.textureweb.com/2014/05/halifax-metro-centre-welcome-to-the-1980s/</link>
		<comments>https://blog.textureweb.com/2014/05/halifax-metro-centre-welcome-to-the-1980s/#comments</comments>
		<pubDate>Mon, 05 May 2014 12:52:28 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Copyright]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[free speech]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[Halifax Metro Centre]]></category>
		<category><![CDATA[HRM]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[reach]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3700</guid>
		<description><![CDATA[My wife and I looked forward to a great concert on the weekend. City &#38; Colour (Dallas Green) was in town and we caught the show at the Halifax Metro Centre. Sitting about 3 rows up from the main floor, our row was roughly 25 rows from the top. As the concert got underway, many &#8211; including ourselves &#8211; pulled<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/05/halifax-metro-centre-welcome-to-the-1980s/">Read more...</a></span>]]></description>
		<wfw:commentRss>https://blog.textureweb.com/2014/05/halifax-metro-centre-welcome-to-the-1980s/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>#tv #advertsing #twitter</title>
		<link>https://blog.textureweb.com/2014/03/tv-advertsing-twitter/</link>
		<comments>https://blog.textureweb.com/2014/03/tv-advertsing-twitter/#comments</comments>
		<pubDate>Thu, 20 Mar 2014 17:12:39 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[#hashtags]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3674</guid>
		<description><![CDATA[I think you should get the idea of this post based on the title. While watching some TV last evening I noticed a string of commercials. Four out of the six that ran finished off with hashtags. A couple of these that I recall more than 24 hours later without effort were: KFC: #Howdoyoukfc Tavelocity: #iwannogo Hoover: #hoover &#160; This<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/03/tv-advertsing-twitter/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Mobile Platform Growth</title>
		<link>https://blog.textureweb.com/2014/03/facebook-mobile-platform-growth/</link>
		<comments>https://blog.textureweb.com/2014/03/facebook-mobile-platform-growth/#comments</comments>
		<pubDate>Wed, 05 Mar 2014 21:54:51 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[#socialmedia101]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[App]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3662</guid>
		<description><![CDATA[The rise of smartphones and adoption by consumers is one, which has been extremely quick. Television took 30 years to reach main penetration of households. The web and desktop computer (which are hand- in hand in terms of household uptake) took around 10 years. Smartphones? Something like three years or so. Canadian smartphone ownership, according to a 2013 Google report,<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/03/facebook-mobile-platform-growth/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ask, Measure, Learn: Book Review</title>
		<link>https://blog.textureweb.com/2014/02/ask-measure-learn-book-review/</link>
		<comments>https://blog.textureweb.com/2014/02/ask-measure-learn-book-review/#comments</comments>
		<pubDate>Wed, 26 Feb 2014 00:06:15 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[#socialmedia101]]></category>
		<category><![CDATA[Ask]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measure]]></category>
		<category><![CDATA[Profile]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social platforms]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3651</guid>
		<description><![CDATA[Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O&#8217;Reilly Media Released: January 2014 Pages: 338 &#160; I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/02/ask-measure-learn-book-review/">Read more...</a></span>]]></description>
		<wfw:commentRss>https://blog.textureweb.com/2014/02/ask-measure-learn-book-review/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pizza? No. Better Product. Make it Work.</title>
		<link>https://blog.textureweb.com/2014/02/pizza-no-better-product-make-it-work/</link>
		<comments>https://blog.textureweb.com/2014/02/pizza-no-better-product-make-it-work/#comments</comments>
		<pubDate>Tue, 18 Feb 2014 01:54:51 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Dimitris]]></category>
		<category><![CDATA[Donair]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[Posts]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social platforms]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[updates]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3634</guid>
		<description><![CDATA[&#160; For years our family ordered pizza from a local place. I was a loyal customer. Over time however, we noticed the quality had changed. The service was still top notch, but the pizzas and donairs – well they just were not up to what we thought they used to be. We still ordered. We still believed that the next<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/02/pizza-no-better-product-make-it-work/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
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