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	<title>Lack of a Better Word &#187; strategy</title>
	<atom:link href="https://blog.textureweb.com/tag/strategy/feed/" rel="self" type="application/rss+xml" />
	<link>https://blog.textureweb.com</link>
	<description>Exploring Digital Trends and Issues</description>
	<lastBuildDate>Wed, 04 Feb 2015 03:55:48 +0000</lastBuildDate>
	<language>en-US</language>
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		<title>Why is Radio Relevant?</title>
		<link>https://blog.textureweb.com/2015/02/why-is-radio-revelant/</link>
		<comments>https://blog.textureweb.com/2015/02/why-is-radio-revelant/#comments</comments>
		<pubDate>Wed, 04 Feb 2015 03:42:28 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[@929JACKFM]]></category>
		<category><![CDATA[@evansolomoncbc]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Q104]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Rasio 96.5]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Samuel L. Jackson]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3850</guid>
		<description><![CDATA[Radio continues to be part of our daily lives. It is ubiquitous in our travels to work, the background in our kitchens and offices. My main reason for doing this post is that I want to rediscover radio for you, but also how I have rediscovered it myself. When I was in high school there was a station that promised<br /><span class="read_more"><a href="https://blog.textureweb.com/2015/02/why-is-radio-revelant/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TransCanada Ad: &#8220;You&#8217;re a Bad Canadian&#8221;</title>
		<link>https://blog.textureweb.com/2014/12/transcanada-your-a-bad-canadian/</link>
		<comments>https://blog.textureweb.com/2014/12/transcanada-your-a-bad-canadian/#comments</comments>
		<pubDate>Tue, 02 Dec 2014 17:57:57 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[free speech]]></category>
		<category><![CDATA[line pipeline]]></category>
		<category><![CDATA[pipe]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transcanada]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3836</guid>
		<description><![CDATA[Lately I have not had much time to post any articles. I have certainly a lot of items to discuss and share, but time is limited these days. So what spurred me to do this post today? The oil industry trying to make me feel like a bad Canadian. They did not say that explicitly but they certainly lean on<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/12/transcanada-your-a-bad-canadian/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who killed Professor Photoheim?</title>
		<link>https://blog.textureweb.com/2014/10/who-killed-professor-photoheim/</link>
		<comments>https://blog.textureweb.com/2014/10/who-killed-professor-photoheim/#comments</comments>
		<pubDate>Wed, 29 Oct 2014 11:48:31 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[#PsMystery]]></category>
		<category><![CDATA[#socialmedia101]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[embed post]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[like]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Timeline]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3820</guid>
		<description><![CDATA[Adobe Photoshop came up with a great interactive way to engage fans of the product by releasing whodunnit mystery. Over the course of the week prior to Halloween, anyone can download a PSD file that gives clues as to who the culprit is. [I have tried to embed the post, but cannot with WordPress Go here for the full post.]<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/10/who-killed-professor-photoheim/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enforcing CASL: How To Report Spam Violations</title>
		<link>https://blog.textureweb.com/2014/07/enforcing-casl-how-to-report-spam-violations/</link>
		<comments>https://blog.textureweb.com/2014/07/enforcing-casl-how-to-report-spam-violations/#comments</comments>
		<pubDate>Mon, 14 Jul 2014 16:27:28 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[aniot-spam]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[CASL]]></category>
		<category><![CDATA[Copyright]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3762</guid>
		<description><![CDATA[The following is reproduction of an article Michael Geist from July 4, 2014. (Creative Commons License) With Canada’s anti-spam law now in effect, many are starting to ask about enforcement of the law. While no one should expect the law to eliminate spam, the goal much more modest: target the bad actors based in Canada and change the privacy culture<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/07/enforcing-casl-how-to-report-spam-violations/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Mobile Platform Growth</title>
		<link>https://blog.textureweb.com/2014/03/facebook-mobile-platform-growth/</link>
		<comments>https://blog.textureweb.com/2014/03/facebook-mobile-platform-growth/#comments</comments>
		<pubDate>Wed, 05 Mar 2014 21:54:51 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[#socialmedia101]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[App]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3662</guid>
		<description><![CDATA[The rise of smartphones and adoption by consumers is one, which has been extremely quick. Television took 30 years to reach main penetration of households. The web and desktop computer (which are hand- in hand in terms of household uptake) took around 10 years. Smartphones? Something like three years or so. Canadian smartphone ownership, according to a 2013 Google report,<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/03/facebook-mobile-platform-growth/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ask, Measure, Learn: Book Review</title>
		<link>https://blog.textureweb.com/2014/02/ask-measure-learn-book-review/</link>
		<comments>https://blog.textureweb.com/2014/02/ask-measure-learn-book-review/#comments</comments>
		<pubDate>Wed, 26 Feb 2014 00:06:15 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[#socialmedia101]]></category>
		<category><![CDATA[Ask]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measure]]></category>
		<category><![CDATA[Profile]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social platforms]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3651</guid>
		<description><![CDATA[Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior By Lutz Finger, Soumitra Dutta Publisher: O&#8217;Reilly Media Released: January 2014 Pages: 338 &#160; I think the photo I have of the copy given to me speaks volumes of the value of this book. To be clear I consider myself a digital marketing professional. Part of what<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/02/ask-measure-learn-book-review/">Read more...</a></span>]]></description>
		<wfw:commentRss>https://blog.textureweb.com/2014/02/ask-measure-learn-book-review/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pizza? No. Better Product. Make it Work.</title>
		<link>https://blog.textureweb.com/2014/02/pizza-no-better-product-make-it-work/</link>
		<comments>https://blog.textureweb.com/2014/02/pizza-no-better-product-make-it-work/#comments</comments>
		<pubDate>Tue, 18 Feb 2014 01:54:51 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Dimitris]]></category>
		<category><![CDATA[Donair]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[Posts]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social platforms]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[updates]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3634</guid>
		<description><![CDATA[&#160; For years our family ordered pizza from a local place. I was a loyal customer. Over time however, we noticed the quality had changed. The service was still top notch, but the pizzas and donairs – well they just were not up to what we thought they used to be. We still ordered. We still believed that the next<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/02/pizza-no-better-product-make-it-work/">Read more...</a></span>]]></description>
		<wfw:commentRss>https://blog.textureweb.com/2014/02/pizza-no-better-product-make-it-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expanding the textureweb Universe</title>
		<link>https://blog.textureweb.com/2014/02/textureweb-direct-marketing/</link>
		<comments>https://blog.textureweb.com/2014/02/textureweb-direct-marketing/#comments</comments>
		<pubDate>Wed, 12 Feb 2014 03:24:09 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Media 101]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[admin]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[App]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Copyright]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[like]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[Posts]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Profile]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Rights]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social platforms]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3623</guid>
		<description><![CDATA[&#160; I have a lot of things that I would like to comment and blog about, but sometimes it is just not worthy of  an article. Hence I have launched a Facebook page where I will post those items rather then keep them as a link in my desktop where they inevitably get sent to the trash. I also want<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/02/textureweb-direct-marketing/">Read more...</a></span>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>rebranding textureweb: beta brand</title>
		<link>https://blog.textureweb.com/2014/01/rebranding-textureweb-beta-brand/</link>
		<comments>https://blog.textureweb.com/2014/01/rebranding-textureweb-beta-brand/#comments</comments>
		<pubDate>Mon, 27 Jan 2014 03:54:16 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[logo development]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social platforms]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[textureweb]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3555</guid>
		<description><![CDATA[&#160; I have been playing around with the re-branding of my digital namesake of textureweb &#8211; originally a company I ran from 95 til 08. I want to keep some of the moniker of the original iconography, but have been playing around with an update. Here is one of my favourite versions from 10 years ago [screen grab below]. I<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/01/rebranding-textureweb-beta-brand/">Read more...</a></span>]]></description>
		<wfw:commentRss>https://blog.textureweb.com/2014/01/rebranding-textureweb-beta-brand/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Stranger in the Kitchen: Ad Fail</title>
		<link>https://blog.textureweb.com/2014/01/stranger-in-the-kitchen-ad-fail/</link>
		<comments>https://blog.textureweb.com/2014/01/stranger-in-the-kitchen-ad-fail/#comments</comments>
		<pubDate>Fri, 24 Jan 2014 23:13:27 +0000</pubDate>
		<dc:creator><![CDATA[textureweb]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[1970s]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Cascade]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Detergent]]></category>
		<category><![CDATA[female]]></category>
		<category><![CDATA[gender bias]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Palmolive]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://blog.textureweb.com/?p=3541</guid>
		<description><![CDATA[I have a beef with an ad running in high circulation on some channels i watch. This is not quite the same, but a slightly older ad from Cascade. The premise is the same. Before I make my point, watch this short clip. Do you see my beef? When you have an ad that has to explain things it just<br /><span class="read_more"><a href="https://blog.textureweb.com/2014/01/stranger-in-the-kitchen-ad-fail/">Read more...</a></span>]]></description>
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		<slash:comments>1</slash:comments>
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