List Tangible Business Goals
If you don’t already have a social media plan, it’s very possible that your top management fears that social media is only a plaything. You have to show them you mean business. Tell them how you will use social media activities to:
- Build awareness
- Strengthen relationships with clients, prospects, and influencers
- Better understand your buyers
- Improve customer service
- Identify new product ideas
- Increase web site traffic
- Improve search engine rankings
- Drive traffic to your trade show displays at events
- Generate leads
- Generate sales
You don’t have to promise to do all these things. And preferably your goals will match top management’s goals. But whichever goals you choose, make them attainable, and include a measurement plan. Ask for a grace period (at least several months) for learning and experimentation until you have to start proving tangible results.
See previous and future segments in the links below.
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