Recommend Who Does Social Media For Your Company
The first step of choosing who does social media for your company is deciding between doing it internally, hiring a consultant to do it, or a combination. You can shorten your learning curve with social media consultants who can train you and help identify online communities where your clients already gather. But ultimately, your social media activity really should be done by people who work for your company. It’s just too hard to hire an outsider to be the authentic voice of your company.
Then figure out who does social media within your company. Just remember that while the youngest member of your marketing or customer service team may be the most familiar with social media, they may not be the best choice to represent your company in social media. You want someone who has:
- Deep knowledge of your customers, industry, products, and company
- Exemplifies the personality of your organization
- Insatiable curiosity
- Integrity
- Good people and communication skills
- A quick study on technology
- Very strong work ethic
That person, of course, may end up being you.
Finish with an Urgent Call to Action
While similar to how you started your plan, you want to finish with some more strident points that create a sense of urgency. End your plan with things like:
- “We no longer control our brand – it is being shaped by our customers in social media with or without us, so we must engage with them to protect and enhance the brand.”
- “Social media is where our communities are shifting their attention; we ignore them at our peril.”
- “If we delay our entry too long we risk being left behind by our customers and our competitors.”
Social Media is a vast universe of communities, cultures, and ultimately, for the marketer, choices. I hope these 8 parts of a social media plan will help you to inspire your organization to get engaged with your clients, prospects, and influencers via social media.
See previous segments in the links below.
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