Updating your status on Facebook allows you to project a single message to a large audience. Your status is a reflection of who you are and what you do. You can update your status with press mentions, your latest blog entry, a new project you’re working on or your interest in a particular job. Based on your branding strategy, you’ll want to update your status to either keep people informed about what you’re up to, push them to your content or both.
On the Web, you can set public updates in the content sharing entry box at the top of your Facebook home page by clicking on the cog next to the Post button. Facebook’s mobile apps also have options for setting status updates to public or just friends.
But there are a few things to note about going public. First, once you set an update to Public (meaning anyone on Facebook could potentially see it) all your updates will be set to Public until you change this setting back to Friends or Custom. Also, if you are using Facebook’s custom function for your updates, you will lose your settings entirely when you decide to share a public update. Meaning that every time you share a public update, you will have to reenter your custom settings when you switch back.
If you want to block a subscriber from your updates because of harassing comments or other unwanted behavior, click on “Account” on the top right of your profile and select “Privacy Settings.” On the next page, scroll down to the bottom and click on the “Manage Blocking” link in the “Blocked People and Apps” section. From there you can enter a user’s name or e-mail address to block them from viewing your updates.
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