Archive for the 'Facebook' Category

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Mobile Metrics and Social Misreporting

A new white paper by Third Door Media and distributed by Adobe’s Digital Marketing has looked into the relationship of social media and mobile. When you are on your mobile, accessing an app is not the same experience as on the desktop. The newsfeed is different, pages are not as present and of course there is no advertising. For now. According
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Facebook Brand Fans are Brand Advocates

I think you would agree that Facebook Fans of brand pages are strong advocates, or ones who help you spread your message. Now a new study by Forrester Research confirms that. Brand engagement is a driver of loyalty and purchase for companies, and Facebook is a great channel for advocates to share brand experiences with others. Facebook therefore should be
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Take Advantage of your Page App Icons

  Much ado about the Timeline and integrating the profile image to work with the cover photo has been made. But what about your app icons? Each app you make can have it’s own thumbnail image and associated small icon. While you cannot move where the Photos are, you can manage the page so that the last image up is
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See all the people you care about: Close Friends

  Another development in Facebook is the ability to star those who are close to you to ensure you get all of their posts. This is another step for Facebook to give you tighter integration with your friends of relevance and also to strengthen what Facebook knows about you. The more data that Facebook is able to have on you,
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July 5 Breaking Changes on Facebook

Have you noticed in the advanced section of your Facebook apps that there is a couple of radio buttons under “migrations” for ‘Breaking Changes’? Below is the information that you should be aware of with regard to July. The August 2012 are not so critical if you enact the July changes. You best do that now – time is a
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Why is Facebook’s Valuation so High?

As we get closer to the IPO for Facebook, many are wondering if the valuation is too high. Indeed with a lot of people seeing this as a must have stock, it may be pushed high, however lets look at the numbers. In six short years, the company has come to amass almost 1,000,000,000 users. I think it is important
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Cleaning Out Facebook Messages

  I messaged a friend the other day and did not have a lot of time to do so. The sheer volume of old messages meant a lot of scrolling. Damn can’t I just make the new ones appear on the top? Anyway, I found that you can delete old posts. I think it is best to do it with
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Facebook Launches New App Center

(Reuters) – Facebook Inc unveiled a new hub for consumers to find games and other apps on the social network, including its first storefront for selling paid apps, in the company’s latest effort to expand the ways it makes money from its massive audience. The new App Center, which Facebook said will launch in the next few weeks, comes as
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Facebook Profile Friend Display Changes

  I see that again an unexpected suprise on Facebook. The display of your friends changed today. Not too keen on the layout..preferred the small thumbs as it took less real estate. The name overlay is horrid.

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Facebook by the Numbers

  I updated this with the new membership number of 901M.