Archive for the Marketing Tag

dog server

Getting Page Likes the Wrong Way

  Since this is the first post by this page, I am thinking that they are using this photo to make things viral for their page, rather than any statement on animal cruelty. The image is shocking, but the source is not known. The subject matter is off topic with the page. If it the page had many posts and
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Allocating Resources to Social Media [INFOGRAPHIC]

The following is reposted (with some modification) from SimpliFlying with permission. While this is mostly about the airline industry, it gives a good snapshot on how one market segment is allocating resources when it comes to social media spending efforts. I feel that the comparison of dedicated to integrated models is however not really a comparison, but a breakdown. Not
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Twitter Bird on Laptop Feature Image.

Retweet Me Please.

So now that you set up a twitter account, do you know what to do? When to do it? Why you are doing it when and how you are doing it? Follow Follow those who follow you. There is a magic threshold of where you follow more than follow you that will have you marked as a spam account. You
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Consumers are Social Buyers

Market Research Gets Social [INFOGRAPHIC]

It is well known that marketing in the traditional sense of the word is on a stormy ocean these days thanks in part to social media. Over 90% trust peer recommendations and 70% trust opinions of other buyers. That can only mean that marketers will be looking ot include the social quotient into their research when reviewing a brand or
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From Hubspot http://bit.ly/szGChF

10 Quick Facts About Google+

On January 19th, Google+ hit 90 million users. So a little focus on that platform is probably needed this week as mostly I have talked about Facebook. I really could not make the points that the title indicates any clearer, so am sharing a page from a great paper from HubSpot –

An attendee at the 2012 National Liberal Convention expresses my thoughts. Source: National Post

Do Today’s Political Parties still need Social Media Education?

I listened to The Current on CBC Radio with some interest this morning. They were talking about the national Liberal Party convention in Ottawa over the weekend. It seems that that party is trying to be more open and inclusive. What struck a chord with me is that the attendees were treated to some social media learning. They had a
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Social and Search Marketing Synergies

Search marketing has proven its marketing worth by driving traffic, brand value and an audience ready to convert. Social media – encompassing news, bookmarking and knowledge sites such as Digg and Wikipedia as well as networking and sharing sites such as Facebook and YouTube – provides huge audiences, lots of brand conversations and an entirely new marketing frontier. There are
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When are Marketers Posting

Infographic: When to Post

ArgyleSocial release a new infographic that details when it is a good time to post and creat the best engagement. No suprise – if you are on Facebook and/or Twitter and looking to reach other businesses – do it during the work week. When you are looking to reach consumers at home, reach them when they are not at the
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Optimization of Facebook Pages for Search Engines

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising. Unlike a website, we do not have full control over the optimization for search engine ranking on Facebook, however there is some things
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