Update your status at least daily. What is your company doing or working on? Ask your fans a question or if they need help with something specific. The status updates feed into your fans Facebook home page and helps you to create awareness by keeping you or your company / product name in front of them. Ask questions; create a topic that will spark some feedback. Don’t be afraid to make people think. You can also help your fans to become stakeholders by asking their input on a new product or service you have in development. Find out what attributes would be of benefit to them… and remember to let them know you are listening.
Set your wall to include posts from you AND your fans. I visit too many pages that hide fans posts, which gives the appearance that there is no activity or interaction on the page. People will invest the time in conversing with you if you show them you care enough to share their thoughts with other people in your fan base. You can always delete anything you consider inappropriate.
And respond to comments (if necessary) and inquiries (especially). If a company is going to have a social media presence, they should be present.
Great point. I found a page today that Bell Mobility launched and abandoned. Too many dead pages makes one not want to bother trying to seek out a company. Make sure your brands amount of pages are limited (especially if your big like Starbucks or Coke). Some never learn.