Subscribe is a new feature and is allows following the public updates of people on Facebook who are not your friends, and setting your profile to have people follow you.

Last fall, Facebook introduced a new subscribe button for personal profiles that lets you adjust how much and what types of activity you see from friends such as photo posts and game and status updates. The new button also lets you follow the public updates of people on Facebook who are not your friends including artists, journalists and other public figures. You can also opt-in to share your public updates including photos, status updates, and links with people you don’t know but who might be interested in you.

Just visit that person's profile and click on the "Subscribed" button at the top right of their profile. This will show you a dropdown menu of options to control the content you see from that individual. You can tell Facebook to show all of that person's updates, most of their updates or only the important ones. If that doesn't give you enough control, you can also control four specific update types that you want to see including gaming activity, status updates, life events, and photos and videos. Just click the check mark next to each update type to remove it from your News Feed.
If you’re concerned about strangers subscribing to your profile against your will, you can rest easy. A Facebook official said the social network will not force you to allow people to subscribe to your public updates. This is an entirely opt-in part of the new subscribe function.
On Facebook, there are two different classes of subscribers: your friends and everybody else. Your friends are already subscribed to get your updates as they always have, and you, in turn, are subscribed to their updates.
If you choose to allow public subscribers, then those people will only see the content you share that is marked public. Let’s say Jim subscribes to the profile of Facebook chief executive Mark Zuckerberg. Jim will then see all the public updates that Zuckerberg shares such as status updates, game activity, photos and videos, and life events such as marital and employment status. Zuckerberg, on the other hand, will never see Jim’s updates unless Jim has allowed public subscribers to follow his profile and Zuckerberg chooses to subscribe to Jim. This is basically the follow-followers model that Twitter uses.
Similar to the “People You May Know” section located suggestions of people you can subscribe to in a section on the right-hand side of your Facebook home page., you may also choose to subscribe to people by viewing updates that come through your News Feed. This could happen, for example, if one of your friends comments on a public status update from someone you don’t know.
Whether you end up subscribing to someone’s public content or are subscribed as a friend, you can use the same tools to adjust what kind of content you see from each person. This is only an optional feature, and if you do nothing Facebook’s algorithms will decide as usual what should show up in your News Feed and what shouldn’t.
But chances are there’s someone in your Facebook life you would prefer to see less of in your News Feed but don’t want to eliminate entirely. You may have a friend who is a FarmVille addict and you can’t stand seeing their gaming updates. Or perhaps you know someone who has posted one inane status updates too many. For times like these, the subscriber button will come in handy.
Subscribe Settings
If you would like to allow subscribers to view your public updates, the easiest way to activate this feature is to visit the Facebook Subscriptions page and click “Allow Subscribers.” After you allow subscribers, a dialog window will appear where you can set two preferences related to public subscriptions: commenting rules and new subscriber notifications.
By default, only your friends and friends of friends can comment on your public updates. But you can choose to allow anyone to comment on your public updates by selecting “On” from the dropdown menu in the Comments section of the dialog.


For new subscriber notifications, you can choose to be alerted when anyone subscribes to your updates, only when friends of friends subscribe or you can turn off new subscriber notifications entirely. By default, notifications are set to friends of friends.
Facebook will allow an unlimited number of people to subscribe to your public updates, but you can only subscribe to a maximum of 5,000 people.
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